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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

BMW Z5 roadster gets frosty in winter testing

The successor to the BMW Z4 (remember that thing?) is currently undergoing testing in what may be the least hospitable place for a two-seat roadster – northern Sweden. Yep, even sunshine-loving convertibles need to undergo winter testing. We still aren't 100-percent certain of the name, but rumors are pointing to BMW ditching the Z4 nomenclature in favor of Z5. As we've reported before, it's very likely that this car is being developed with help from Toyota. The platform underpinning the car shown here could become the long-awaited new Supra (albeit in hardtop-only form). We'd love to tell you about the look of this new car, but between the camouflage and the caked-on snow, it's hard to draw a bead. We can clearly see the headlights are inspired by newer BMWs like the 7 Series and 2 Series, but other details are harder to discern. The right elements are here, though. The prototype has a long hood and short rear deck. It's also worth pointing out that the car shown here marks a return to a canvas convertible roof. Aside from being less complex, our spies report that the soft top is being used to lower weight and provide sharper handling. While our report on the Z4's successor from March 2015 pointed to a 2020 launch date for the new roadster, our spies say the German part of this BMW/Toyota partnership could launch in late 2017 or early 2018 with four- and six-cylinder engine options. Related Video: Featured Gallery BMW Z5: Spy Shots Image Credit: CarPix Spy Photos BMW Toyota Convertible Performance bmw z5

Toyota releases its Le Mans recap, 'The Ultimate Endurance Race'

Two weeks ago, Audi released its short video about this years 24 Hours of Le Mans, and now Toyota has put the experience into its own words and pictures. Called The Ultimate Endurance Race, the clip and accompanying press release focus on how hybrid power helped Toyota claim second and fourth places with the TS030 Hybrid in just its second year competing at Le Mans.
There are some brief scenes of the battles had this year, like when Lucas di Grassi in the Toyota almost kissed Allan McNish in the Audi above, but the best part might be when Toyota promises it will be back. Next year, it's gonna be good. You'll find the relevant words and the images just below.