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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

2014 Toyota Highlander to start at $30,075*

We now have pricing for Toyota's redesigned 2014 Highlander, which is seeing moderate price hikes across the board. Prices for the popular crossover have been bumped from less than 1 percent to less than 3 percent on lower-end models (anywhere from $125 to $890, depending on trim). Toyota has increased prices on higher-end XLE and Limited models more substantially - between 4.1 and 4.5 percent ($1,480 to $1,700). The Highlander Hybrid sees its price increase 2 percent ($930). The new model will be available in four different trims and with either front or all-wheel drive.
The absolute cheapest member of the Highlander range, the base LE, with a four-cylinder and front-wheel drive starts at $30,075, an increase of just $195. The LE is also available with a V6 and all-wheel drive, with the bigger engine upping the price to $31,380. All-wheel drive models start at $32,840. A slightly pricier LE Plus starts at $33,600 for a V6 FWD model and $35,060 if you add all-wheel drive.
Next up, we have the XLE, which starts at $36,900 for FWD models and moves up to $38,360 for AWD. The top-tier Limited model starts at $40,500 in FWD spec, grips-at-all-fours versions will retail for $41,960. For those that want the very top of the Highlander range, there's the Platinum Pack, which adds the Driver's Tech Pack (adaptive cruise control, pre-collision warning, lane departure warning and automatic high beams), a panoramic moonroof, heated steering wheel and heated second-row seats to the already well-equipped Limited model. Highlander Platinums start at $42,990 and $44,450, depending on how many tires are doing the work. (Note: All prices include an $860 destination and handling charge.)

Toyota FV2 Concept is a single-seat mood ring for the road

Of all the vehicles Toyota brought to the Tokyo Motor Show, the FV2 might be the most creative. The minimalist single-seat concept is a glimpse at Toyota's idea of a "fun to drive" vehicle in the future.
The FV2 is essentially a pod with a diamond-shaped wheel array (what powers said wheels has not been disclosed), and Toyota says that the technology of the vehicle allows it to gauge the driver's mood and suggest possible destinations. The interaction between driver and vehicle is also displayed in an augmented reality screen on the windshield, and the car can also act as a mood ring of sorts with exterior colors and patterns that can change based on the driver's mood. We can just see it now: "Don't mess with Jim today, his car is red."
Scroll down for a brief press release on the FV2.