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Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Car thief caught in McDonald's drive-thru after placing order with owner

If you're going to drive a stolen car in a town of roughly 77,000 people - about the same size as Scranton, Pennsylvania or Ogden, Utah - you want to be very careful about where you drive that stolen car to eat. That's the lesson Katherine York of Kennewick, Washington learned when she was arrested for being in possession of a stolen Toyota 4Runner that also happened to have a bunch of stolen clothes from JC Penney and Sears in it.
Virginia Maiden woke up Tuesday, May 14 to find her 1995 4Runner - that she thought she forgot to lock - swiped from her apartment building. At 3 PM that afternoon, while working her shift at the drive-thru at McDonald's that day, she saw her truck in line. York hadn't even gone far - the McDonald's is not even five miles from Maiden's apartment. Maiden called the police, they showed up just as York was leaving, and York made another vehicle switch, this time into a black-and-white for a trip to the Benton County jail. They don't have McDonald's there, but she won't have so far to go to eat.