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Subaru to stop building Camry for Toyota in the US

It was back in 2007 that Subaru of Indiana Automotive, under contract from Subaru minority shareholder Toyota, built the first Toyota Camry at its plant in Lafayette, Indiana. Rumblings of the end of that contract work have been around for a while, as Subaru talked of expanding capacity to build more units and add a line for the Impreza, and Toyota talked of moving Camry production to its Georgetown, KY plant. The news was official internally last November when SIA Executive Vice President Tom Easterday told the Louisville Courier-Journal that Camry production would end. Now, Automotive News reports that both automakers have admitted publicly that the end will come in 2016.
SIA currently has a 170,000-unit capacity devoted to the home-brand Legacy and Outback models, while a $400-million expansion increases that to 300,000 units to prepare the facility for Impreza production in two years. Freeing up the 100,000 units of production devoted to the Camry means a 400,000-unit capability, which is far more than Subaru needs at the moment, but the Toyota exit will allow it to expand any way it sees fit. Subaru has said it will absorb the workers on the Camry line and no jobs will be lost, the mayor of Lafayette saying the development could change the timetable for the expansion.

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Toyota Camry lineup gets interior and tech updates one year in

When it debuted last year, the Toyota Camry came in for some criticism over its interior, most centered on material choices - both in quality (not enough) and variety (too much). Thus, Toyota has responded after just one model year, updating both materials and features on its gas-powered and hybrid family sedans for 2013.
The LE version appeared to get the lion's share of the improvements. Specifically, the LE is getting "soft-touch" door materials as well as armrests that match the rest of the interior color (instead of being black). The LE model also gets Toyota's six-inch display screen that helps folks get a better gander at the car's energy usage and fuel economy, among other things. Other changes include adding cross-traffic alert for models equipped with blind spot monitoring
Toyota introduced its latest version of the Camry and Camry Hybrid in the fall of 2011 as a 2012 model. Sales have been solid, and in particular, the Camry Hybrid has improved its fortunes, bumping its US sales almost fivefold to more than 45,000 units. So far in 2013, the latter has carried over much of that momentum, boosting January 2013 sales from a year earlier by 81 percent to 3,826 units.