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Recharge Wrap-up: 10-year sentence for biodiesel fraudsters, overhead fast charging EV buses in Luxembourg

Toyota will use addressable TV advertising to target potential Prius Prime customers. By choosing to advertise in households with specific attributes, Toyota hopes to grab the attention of buyers who "see their vehicle as an extension of their consumption of advanced technology," according to Toyota Motors Sales media manager Lisa McQueen. The ad depicts a person who is skeptical of various inventions throughout history until he finds himself inside the Prius Prime. Hyundai has also used addressable TV ads for its Genesis brand. Read more at Automotive News. Two Florida men have each been sentenced to over 10 years in prison for biodiesel credit fraud. Thomas Davanzo and Robert Fedyna of Gen-X Energy Group and its subsidiary Southern Resources and Commodities were convicted of buying fuel that had already been sold with Renewable Identification Numbers, then fraudulently claiming more credits on that fuel. The scheme raked in more than $46 million, mostly in selling the fraudulent credits. Critics of the Renewable Fuel Standard point to incidents like this as a reason to oppose the program. Read more from Reuters. Volvo electric buses in Luxembourg will use Heliox Fast Charge systems. Public transport operator Sales-Lentz has ordered three of the Heliox systems that will charge the buses using pantograph (overhead wire) contacts. The chargers will be placed at end-of-route stops for opportunistic charging of the transport agency's four Volvo 7900 electric buses. The 450-kW, Wi-Fi-enabled OppCharge system automatically connects the charger to contact plates on the roofs of the vehicles, charging them in three to six minutes. Read more at Green Car Congress. Related Gallery 2017 Toyota Prius Prime Advanced View 35 Photos News Source: Automotive News, Reuters, Green Car CongressImage Credit: Volvo Buses Government/Legal Green Marketing/Advertising Toyota Volvo Biodiesel Technology Electric recharge wrapup

2014 Toyota Highlander to start at $30,075*

We now have pricing for Toyota's redesigned 2014 Highlander, which is seeing moderate price hikes across the board. Prices for the popular crossover have been bumped from less than 1 percent to less than 3 percent on lower-end models (anywhere from $125 to $890, depending on trim). Toyota has increased prices on higher-end XLE and Limited models more substantially - between 4.1 and 4.5 percent ($1,480 to $1,700). The Highlander Hybrid sees its price increase 2 percent ($930). The new model will be available in four different trims and with either front or all-wheel drive.
The absolute cheapest member of the Highlander range, the base LE, with a four-cylinder and front-wheel drive starts at $30,075, an increase of just $195. The LE is also available with a V6 and all-wheel drive, with the bigger engine upping the price to $31,380. All-wheel drive models start at $32,840. A slightly pricier LE Plus starts at $33,600 for a V6 FWD model and $35,060 if you add all-wheel drive.
Next up, we have the XLE, which starts at $36,900 for FWD models and moves up to $38,360 for AWD. The top-tier Limited model starts at $40,500 in FWD spec, grips-at-all-fours versions will retail for $41,960. For those that want the very top of the Highlander range, there's the Platinum Pack, which adds the Driver's Tech Pack (adaptive cruise control, pre-collision warning, lane departure warning and automatic high beams), a panoramic moonroof, heated steering wheel and heated second-row seats to the already well-equipped Limited model. Highlander Platinums start at $42,990 and $44,450, depending on how many tires are doing the work. (Note: All prices include an $860 destination and handling charge.)

Linde spending $4.3 million on two new hydrogen stations in California

If California is going to sink millions upon millions to expand its hydrogen-refueling infrastructure, shouldn't at least some of that infrastructure be operated by a company that actually produces hydrogen fuel? Why, yes, and that's the case with Linde North America. The company has announced it will build two publicly-accessible hydrogen stations in Northern California, courtesy of a $4.3 million grant from the California Energy Commission (CEC). One of the stations will be at Oakland International Airport while the other will be about 20 miles east in San Ramon, next to Toyota's regional office and parts distribution center for the San Francisco Bay Area. That's only fitting, considering that Toyota is going to release a production fuel cell vehicle next year, first in Japan, then in the US (it will be limited to California at the beginning). The California Air Resources Board recently outlined the Golden State's intention to spend $50 million on getting 28 hydrogen refueling stations up and running by the end of next year and as many as 100 new stations added during the next decade. A large chunk of those (19, to be exact) will be built through a partnership betweetn Toyota and FirstElement Fuel Inc., so things are happening. Check out Linde's press release below. Linde to build two additional retail hydrogen fueling stations in northern California - Receives $4 million grant from California Energy Commission - Fueling stations slated for Oakland International Airport and San Ramon MURRAY HILL, N.J., and NEW PROVIDENCE, N.J., Aug. 5, 2014 /PRNewswire/ -- The California Energy Commission (CEC) awarded $4.3 million to Linde North America to construct retail hydrogen fueling stations in Northern California. The stations will be located at the Oakland International Airport and on Toyota owned property in San Ramon, California, adjacent to Toyota's San Francisco Regional Office and Parts Distribution Center. The award is part of $46.6 million funding program the CEC has committed this year to expand the retail hydrogen fueling infrastructure within the state. The grants, made through CEC's Alternative and Renewable Fuel and Vehicle Technology Program, were made to eight applicants and will add 13 new hydrogen fueling locations in Northern California and 15 in Southern California, strategically located to create a refueling network along major corridors and in regional centers.