2010 Toyota Corolla S Automatic Ground Effects 18's 57k Texas Direct Auto on 2040-cars

Auto blog

Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.

Toyota Mirai hydrogen fuel cell coming to US Northeast in 2016

Looks like someone was able to read the future back in July. That's when rumors first circulated that Toyota's upcoming fuel cell vehicle will be called the Mirai. Today, Toyota president Akio Toyoda confirmed the name alongside plans to build out a hydrogen refueling infrastructure in the US Northeast.
In Japanese, mirai (??) means "future," which is a fitting name for a car that Toyota believes represents the direction the auto industry will go in the coming years. In a promotional video announcing the name, Toyoda said, "For [Toyota], this isn't just another car. This is an opportunity - an opportunity to really make a difference. And making a difference is what Toyota is all about."
To help that future come into existence, Toyota CEO Jim Lentz also disclosed the vague outline of a fuel cell infrastructure investment that Toyota and partner Air Liquide will make in a five-state Northeastern corridor that consists of Connecticut, Massachusetts, New Jersey, New York and Rhode Island. The Mirai will be available there in 2015 and Toyota is going to build 12 stations in and around New York and Boston to support the launch. More details will be available later.

Sports 800 is a progenitor of Toyota performance

There's an automotive axiom that claims it's more fun to drive a slow car fast, than a fast car slow. If that's the case, then pushing a Toyota Sports 800 around must be one of the most exhilarating experiences behind the wheel in the world. With just 800cc of displacement from a two-cylinder boxer engine, the focus is on finesse over outright speed. Still, it's a fantastic page in Toyota's performance history, and Petrolicious takes a ride with a man who owns a meticulously restored 1967 example in its latest video.
The Sports 800 used the classic cost-saving strategy in the auto industry of taking parts from a standard model in the lineup and modifying it into a sports car. In this case that meant borrowing the engine from the plebian Toyota Publica, beefing it up for more power and clothing the whole thing a in beautifully shaped, wind-tunnel-honed body.
The look of these lithe, targa roadsters is the exact opposite of the rather dull styling sometimes associated with Toyota today. Everywhere you look there are louvers, vents or curves to draw the eye. Check out the latest Petrolicious video for a detailed look at the history of this rare model that's largely unknown on this side of the Pacific.