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Why Toyota's fuel cell play is one big green gamble

Imagine going to the ballet on Saturday evening for an 8 pm performance. The orchestra begins warming up shortly before the show, but it turns out the star performer isn't ready at the appointed time. The orchestra keeps playing, doing its best to keep the audience engaged and, most importantly, in the building. It keeps this up until the star finally shows and is ready to dance ... which turns out to be ten years later. That's a Samuel Beckett play. It's also how many observers, analysts, alt-fuel fans and alt-fuel intenders feel about the arrival of hydrogen fuel cell vehicles (FCVs) – the few of them who are still in the building, that is. Toyota's hydrogen development timeline rivals that of the US space program. In fact, within the halls of Toyota alone, research on FCVs has been going on for nearly 22 years, meaning that one company's development timeline for FCVs rivals that of the US space program – it was 1945 when Werner von Braun's team began re-assembling Germany's World War II V2 rockets and figuring out how to launch them into space and it wasn't until 1969 when a man set landing gear down on that sunlit lunar quarry. The development of the atom bomb only took half as long, and that's if we go all the way back to when Leo Szilard patented the mere idea of it, in 1934. Carmakers didn't give up on hydrogen in spite of the public having given up on carmakers ever making something of it, so there was a good chance that hydrogen criers announcing the mass-market adoption of periodic chart element number two one would eventually be right. Now is that time. And Toyota, not alone in researching FCVs but arguably having done the most to keep FCVs in the news, isn't even going to be first to market. That honor will go to Hyundai, surprising just about everyone at the LA Auto Show with news of a hydrogen fuel cell Tucson going on sale in the spring. The other bit of thunder stolen: while Toyota's talking about trying to get the price of its offering down to something between $50,000 and $100,000, Hyundai is pitching its date with the future at a lease price of $499 per month ($250 more than the lease price of a conventional Tucson), free hydrogen and maintenance, and availability at Enterprise Rent-A-Car if you just want to try it out. We've seen and driven Toyota's offering and we all know its success doesn't depend on cross-shopping, showroom dealing and lease sweeteners.

Detroit 3 to implement delayed unified towing standards for 2015

Car buyers have a responsibility to be well-informed consumers. That's not always a very simple task, but some guidelines are self-evident. If you live in a very snowy climate, you generally know a Ford Mustang or Chevrolet Camaro might not be as viable a vehicle choice as an all-wheel drive Explorer or Traverse, for example. If you want a fuel-efficient car, it's generally a good idea to know the difference between a diesel and a hybrid. But what if it's kind of tough to be an informed consumer? What if the information you need is more difficult to come by, or worse, based on different standards for each vehicle? Well, in that case, you might be a truck shopper. For years, customers of light-duty pickups have had to suffer through different ratings of towing capacities for each brand. For 2015 model year trucks, though, that will no longer be a problem. According to Automotive News, General Motors, Ford and Chrysler Group have announced that starting with next year's models, a common standard will be used to measure towing capacity. The Detroit Three will join Toyota, which adopted the Society of Automotive Engineers' so-called SAE J2807 standards way back in 2011. The standard was originally supposed to be in place for MY2013, but concerns that it would lower the overall stated capacity for trucks led Detroit automakers to pass. Ford originally passed, claiming it'd wait until its new F-150 was launched to adopt the new standards, leading GM and Ram to follow suit. Nissan, meanwhile, has said it will adopt the new standards as its vehicles are updated, meaning the company's next-generation Titan should adhere to the same tow ratings as its competitors. While the adoption of SAE J2807 will be helpful for light-duty customers, those interested in bigger trucks will still be left with differing standards. There is no sign of the new tow standards being adopted for the heavy-duty market.

Toyota expanding Aichi's test EV infrastructure in Japan

OK, now we're really confused. In the US, Toyota has been telling anyone who cares to listen that the future of advanced-powertrain technology is hydrogen fuel-cell vehicles, not electric ones. In China, a Toyota joint venture is looking at EVs. Over in Japan? They've just decided to pony up a little more for testing electric-vehicle technology. Maybe something's lost in translation. Toyota has been running an electric-vehicle charging station trial project in Japan's Aichi Prefecture during the past couple of years and is now ready to expand that program, adding 43 new charging stations to the 104 already present. Many of the EVSEs are in municipal-owned properties or in mountainous areas (where EV batteries drain the fastest). Toyota's expanded program started running in Kariya City, Toyota City, Toyohashi City and Nagakute City this month, and testing will extend until the end of next March. There's more in Toyota's press release below. Toyota's electric-vehicle presence is limited here in the US, as the low-production RAV4 crossover is the only model sold here. Toyota executive Craig Scott was recently quoted as saying that the company questions whether there is sufficient demand in the US for pure electric vehicles. With that in mind, Toyota will debut its hydrogen fuel cell model in the US in 2015. Toyota to Test Expansion of EV and PHV Charging Infrastructure in Japan Toyota City, Japan, October 31, 2014-Toyota Motor Corporation announces that it will be testing electric vehicle charging infrastructure in Aichi Prefecture from November 1 until March 15, 2015. The tests will involve standard chargers for use with vehicles such as plug-in hybrid vehicles (PHVs) and electric vehicles (EVs). The tests will be conducted jointly with four municipalities (Kariya City, Toyota City, Toyohashi City, and Nagakute City) and two companies (Toyota Industries Corporation and UNY Co., Ltd.), all of which are located in Aichi Prefecture. Toyota conducted similar tests in FY2012 and FY20131. In addition to targeting commercial, tourist, and accommodation facilities as in past tests, this year's tests will also involve cultural and social service facilities (including some in hilly and mountainous areas). Multiple chargers will be installed at certain commercial facilities where charger use was heavy in last year's tests. The aim will be to ascertain the optimal number and location of charging stations and their ease of use.