2007 Toyota Corolla Ce, Automatic/low Miles, Extra Clean Best Deal In Town! on 2040-cars

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New Toyota semiconductors could increase hybrid fuel efficiency by 10%

Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy.
The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new semiconductor in production vehicles, meaning the ten-percent improvement doesn't seem like an untenable goal. That is, until you hear from Kimimori Hamada, the project general manager of Toyota's electronics division.
"We are aiming for great improvement in fuel economy and miniaturization," Hamada told Automotive News. "This is a very challenging target."

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Toyota FCV rallies to the hydrogen cause as zero car

It's been two decades since Toyota dominated the World Rally Championship with its Celica Turbo 4WD. But this past weekend, Toyota hit the rally stage in a very different vehicle.
That, as you can see, is the Japanese automaker's Fuel Cell Vehicle (FCV), which is still in its prototype phase. We're still at least half a year away from seeing the FCV in production trim, but the model has already been pressed into duty as the "zero car" at the Shinshiro Rally, the last round of the Japanese Rally Championship.
The zero car, for those unfamiliar, is to rally what a pace or safety car is to circuit racing, driving the rally stage to check for signs of trouble before the competitors put their feet to the floor, so it's not as if the FCV needed extensive modifications. From the looks of things, it just needed some jazzy stripes, mud flaps, probably different rolling stock and an interior with racing buckets and harnesses, roll cage, radio equipment and maybe a bit more ground clearance.