2005 Toyota Corolla Sunroof on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Spongebob Squarepants Toyota Highlander gets Tanked in Vegas

In 2006, I bought a Scion xB (the super upright, first-generation one), and I always had this wild dream of turning the xBox into an aquarium after it had run its course in my personal test fleet. Long story short, that never happened. But apparently the folks at Toyota got wind of my idea - only, well, this isn't exactly what I had in mind.
Let's just start at the beginning here. This is a 2014 Toyota Highlander - you know, the redesigned one that bowed in New York earlier this year. I haven't driven it yet, but I'm sure it's plenty nice and will appeal to all sorts of families. Families with kids. Kids who like cartoons. Cartoons like Spongebob Squarepants.
Which brings me to our next talking point: the collaboration between Toyota and Nickelodeon for the Spongebob-themed wrap that covers every inch of this Highlander. This isn't the first time we've seen the yellow cartoon sponge on a Highlander - Toyota unveiled a differently wrapped version earlier this year - but this one features more of an aquatic, under-the-sea sort of theme. Perfect, considering the main point of this crossover's reason for being at SEMA.

eBay Find of the Day: Back To The Future Marty McFly 1985 Toyota SR5 pickup tribute

With DeLorean time machine replicas thick on the ground, it was only a matter of time before someone started recreating the other vehicles in the McFly garage. At the end of the first Back to the Future movie, Marty returns to 1985 to find his sweet-looking Toyota SR5 truck all waxed and ready for his date. That truck always did look great in the movie, and now's your chance to own this close facsimile.
This Back to the Future replica Toyota is on eBay with a price of $14,500, which the seller claims is half of what's been invested. Perhaps that's true, but it's still a nearly 30-year-old truck that's covered 280,000 miles. The seller does say the 22RE engine has been recently rebuilt, along with the rest of the drivetrain, and there's new paint, too. The attention to detail is admirable, and if you've always admired Marty's '80s-chic 4x4, now's your chance to own it.