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Toyota highlights JDM Mark X with special Yellow Label edition

Never heard of the Toyota Mark X? That's because the Japanese automaker only sells it in its home market (and in China as the Reiz). It's a rear-drive (or all-wheel-drive) sports sedan about the size of a Lexus IS, whose existence is probably why Toyota will never bring the Mark X to North America. The current model has been on the market since 2009, but Toyota is rolling out a series of updates - including the new Yellow Label model pictured here.
Available on the 250G, 250G Four and 250G S trim levels, the Yellow Label gets a special shade of Awaken Yellow paint (though it can be had in black, white or silver as well), with an interior decked out in either yellow or black. It also gets piano lacquer trim, yellow stitching, pink gold accents, special tread plates and other interior equipment upgrades, as well as a unique set of alloys. All of which makes the Toyota Mark X Yellow Label perfect for recreating scenes from Kill Bill without the need to squeeze into yellow leathers. (In fact we wouldn't be surprised to see Toyota doing just that for a promo clip.)
Power comes from a 2.5-liter V6 (and not the larger 3.5 available on the 350S model) channeled through a six-speed automatic to either the rear wheels or all four. Pricing ranges between 2.8 and 3.1 million yen (~$26-30k), representing a premium of about 106k yen ($1k) over non-yellow models. Toyota operates four distinct dealer networks in Japan, and the Mark X is sold through Toyopet stores.

New Toyota Supra may get a twin-turbo Lexus V6

We've heard endless rumors that a successor to the much loved and much missed Toyota Supra is in the works. Toyota hasn't done much to deny these conversations. On the contrary, the FT-1 concept from two years ago and the partnership with BMW have only fueled the fire. Now, talk of a new Lexus engine has led to speculation about the supposed Supra's powertrain. To be clear, this is mostly heresay. Few things have actually been confirmed, but based on what we know a few conclusions can be drawn. We know that BMW and Toyota are working on a joint product. We've seen mules testing out in the wild. In BMW guise, the possibly Austrian-built car will more than likely powered by turbocharged inline four and six-cylinder engines. Unless Toyota wants to use Bimmer power, they'll need to shoehorn one of their own under the hood. That leads us to this rumor of a twin-turbocharged V6 that will presumably power the new Lexus GS and LS. Japanese automotive publication Mag-X first reported on this engine. It was then picked up by YouWheel and Car Keys. Mag-X cites Toyota insiders and even gives an engine code, 943F. This engine allegedly will make more than 400 horsepower and more than 300 lb-ft of torque. While unconfirmed, this makes sense for Lexus. Nearly every luxury competitor has a six-cylinder engine with forced induction. While Toyota has previously had turbocharged inline-sixes, they've never produced a factory turbo V6. Every automaker is downsizing engines in an effort to meet fuel economy and emissions regulations. Toyota and Lexus will follow suit. Taking that V6 and tuning it for a performance application is a solid, if unverified, possibility. Related Video:

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.