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Toyota NA CEO says his excitement for hydrogen sedan is rising

Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited by the H2 car than colleagues in Japan. Speaking at The Wall Street Journal's ECO:nomics conference in Santa Barbara, CA this week, Lentz said: After we've seen the product, understand its range, its driving dynamics, its refueling, we're a lot more bullish than Japan - probably about fivefold more bullish. It's just a question of how many can be produced now. Well, we've driven this car, and we still feel that Toyota is placing a big bet on the technology. One important issue is cost, but Lentz would not say exactly how much the car costs to make or what it will be priced at. He did say, though, that the production cost has dropped by 95 percent from the $1 million price tag the car wore ten years ago. That hints at a production cost of around $50,000. Lentz also said he thinks it will take at least a decade for hydrogen vehicles to hit sales of 500,000 per year in the US. Speaking to Bloomberg, he said: Their acceptance could get off to a quicker start than the hybrids did. I think you're going to see a lot more marketing of the concept of fuel cell much sooner than you did for hybrids, because basically the whole industry is behind it.

2019 Chicago Auto Show Special | Autoblog Podcast #570

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore and Associate Editor Reese Counts discuss the 2019 Chicago Auto Show, including the debuts of the Toyota RAV4 TRD, refreshed Toyota Tacoma, the Mazda Miata 30th Anniversary Edition and the new Subaru Legacy. We also announced our best-of-show winners. We also talk about a couple of SUVs we've had at the office, the new Mercedes-Benz G-Class and the BMW X5. Finally, we spend your money on a new, fun vehicle for winter. Autoblog Podcast #570 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2020 Volkswagen Jetta GLI 2019 Mazda Miata 30th Anniversary Edition 2020 Subaru Legacy 2019 Ram 1500 split tailgate 2019 Toyota RAV4 TRD Off-Road Chicago Auto Show Editor's Picks Mercedes-Benz G550 BMW X5 Feedback Email – Podcast@Autoblog.com Review the show on iTunes Podcasts Chicago Auto Show BMW Mazda Mercedes-Benz RAM Subaru Toyota Volkswagen Videos Original Video

2019 Detroit Auto Show Special | Autoblog Podcast #568

This week's Autoblog Podcast is a special one, recorded from Cobo Center in Detroit, site of the 2019 North American International Auto Show (NAIAS). Editor-in-Chief Greg Migliore is first joined by Senior Editor Alex Kierstein and Consumer Editor Jeremy Korzeniewski to talk about the Toyota Supra, Ford Shelby GT500 and Subaru STI S209. Then Senior Editor, Green, John Snyder and Associate Editor Joel Stocksdale join Greg to discuss the Nissan IMs Concept, new Ford Explorer and Kia Telluride, before going over the Editors' Picks for the best cars of the Detroit Auto Show. Autoblog Podcast #568 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2020 Toyota Supra 2020 Ford Mustang Shelby GT500 2019 Subaru WRX STI S209 Nissan IMs Concept 2020 Ford Explorer (including ST and Hybrid) 2020 Kia Telluride Best in Show: 2019 Detroit Auto Show Editors' Picks Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: