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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Toyota Mirai hydrogen car on sale in Europe by end of summer

Want to see Toyota hydrogen fuel cell vehicles cruising down the Autobahn? It could happen as soon as September. Benz and Bimmer drivers, beware. The Japanese automaker, which started hometown sales of its hydrogen fuel-cell electric Mirai in December, will expand distribution of its first mass-produced fuel-cell car to Europe by September. The first three countries Toyota is targeting are the UK, Denmark and Germany, and the price will be 66,000 euros ($73,000). The caveat, of course, is that this is going to be a low-volume affair (a maximum of 100 cars per year for this year and next) and that the rest of the Continent won't get the Mirai until 2017. Toyota, which is showing off the Mirai at the Geneva Motor Show, will start California deliveries of the Mirai later this year, pricing it at $57,500 for those who want to buy and $499 a month for those who prefer to lease. Toyota also said in January that it would bump Mirai production to about 2,000 units in 2016, up from 700 this year. Toyota is spending about $168 million for that production increase, necessitated in part by the European plans. The Mirai delivers 153 horsepower and has goodies such as lane-departure alerts and collision-avoidance systems, along with the zero-emission hydrogen fuel cell powertrain, of course. Check out Toyota's press release below. Related Videos: Show full PR text Mirai Fuel Cell Sedan European premiere Brussels, Belgium - While sales1 have already started in Japan since last December, the new Toyota Mirai will be launched in Europe by the end of the summer. The Geneva motor show is its first public display in Europe. The Mirai2 signals the start of a new age of vehicles. Using hydrogen - an important future energy source - as fuel to generate electricity, the Mirai achieves superior environmental performance with the convenience and driving pleasure expected of any car. The Mirai uses the Toyota Fuel Cell System (TFCS), which features both fuel cell technology and hybrid technology, and includes Toyota's new proprietary FC Stack and high-pressure hydrogen tanks. The TFCS is more energy efficient than internal combustion engines and emits no CO2 or pollutants when driven. Drivers can also expect the same level of convenience as offered by gasoline engine vehicles, with a generous cruising range and a hydrogen refuelling time of about three minutes3.

Toyota Supra and BMW Z5 coming in 2018 from Austria

A German automaker and a Japanese one get together to jointly develop a new sports car. So where do they build it? In Austria, of course! This according to a newspaper based in Graz, where contract manufacturer Magna Steyr is also based. BMW and Toyota have reportedly been working on a joint sports car program for a while. Toyota's version is expected to revive the Supra name and spirit, while BMW's is to replace the aging Z4 roadster and potentially wear a Z5 badge. Details are still up in the air – or on tight lockdown – but we can expect both to feature six cylinders mounted up front, driving the rear wheels through a proper manual transmission. Now Kleine Zeitung reports that both versions will be built on their behalf by Magna Steyr, and that they'll launch in 2018. The contract manufacturer already builds the Mini Countryman and Paceman for the BMW Group, but the Paceman is being discontinued, and the next-generation Countryman is slated to be moved in-house – following the lead of the Porsche Boxster/Cayman and Aston Martin Rapide. Though the Graz facility still builds the Mercedes G-Class and is soon slated to begin manufacturing for Jaguar Land Rover, the Mini crossovers' departure leaves Steyr with leftover capacity. BMW intends to fill some of that with assembly of the 5 Series sedan, but the joint sports car project ought to fill in the rest. This would mark the first time that Magna Steyr would build a car for Toyota – or any Asian manufacturer for that matter, after a previous contract with Infiniti fell through. It wouldn't be the first time the two have collaborated, though: the Kleine Zeitung report indicates that the FT86 Open concept (in the gallery below) was built by the Austrian workshop, which has expertise in crafting convertibles as well. Steyr has done the roof assemblies for the Mercedes SLK and Opel Astra TwinTop, as well as complete production of the Porsche Boxster and Saab 9-3 Convertible, to name just a few. Expect BMW's version to offer some sort of folding roof mechanism, but it's too early to speculate on the prospect of a convertible Supra. Related Video: Featured Gallery BMW Z5: Spy Shots Related Gallery Toyota FT-86 Open Concept: Geneva 2013 View 13 Photos News Source: Kleine Zeitung via Automotive News Europe - sub. req.Image Credit: Copyright 2016 AOL BMW Toyota Convertible Coupe Performance bmw z5