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Japan offering $20,000 incentives for hydrogen fuel cell vehicles

That tailwind Toyota may be feeling in Japan won't be from a stiff breeze off the northern Pacific Ocean. The Japanese automaker is getting ready to start selling its first production hydrogen fuel-cell vehicle in its native country next year. And the government is ponying up real big in incentives, Reuters says. The Japanese government will provide incentives worth about $20,000 per fuel-cell vehicle, Reuters reports, citing Prime Minister Shinzo Abe. That sort of government money will bring Toyota's first hydrogen fuel-cell vehicle to the customer at under $50,000. Just so we're clear, Japan's incentives for battery-electric vehicles top out at about $8,500. That sound you hear is a bunch of Nissan executives tearing their hair out. Last month, Toyota said the price for the fuel-cell sedan would be about $69,000 in Japan, and while the company hasn't priced it for US consumption, the word's out that the car may be in the $50,000 range stateside. The fuel-cell sedan, which has a full-tank range of about 300 miles, goes on sale in Japan next April and will start sales in Europe and the US next summer. Honda is also debuting its first production fuel-cell vehicle next year, so Toyota's got company among automakers who are probably all raising a glass and saying "kampai" to the Japanese government right about now.

Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.

Toyota FT-86 Open Concept leaves us feeling flushed

When last we checked in on our topless would-be hero, the Toyota FT-86 convertible had been reportedly placed on "indefinite hold." That was back in early October, not long after Toyota had trotted out the rear-wheel-drive canvasback to Scion dealers as a possible future product carrot if they decided not to turn in their franchises. And yet, we're here at the Tokyo Motor Show, where Toyota has taken the time to at least repaint the FT-86 Open Concept in "Flash Red," if not build a whole other car (the original Geneva showcar was white). It's enough to make our heads spin like a teenager on the verge of a breakup. Will they? Won't they?
At this point, we still don't know any more than you do - the last word we heard out of Toyota was not encouraging, although the story was that the program could still be fast-tracked if management had a change of heart. As the car has never been seen before in Japan, perhaps Toyota is merely extending its domestic audience a courtesy view before it lines this showcar in mothballs, or maybe they're still trying to make a decision on its fate and gauging public reaction on the homefront.
Interestingly, in a new story published today, Automotive News quotes Subaru brand boss Yasuyuki Yoshinaga downplaying the likelihood of a production model, saying flatly "We make the car, so if we don't make it, it can't happen." The executive went on to note, "Our engineering department told me that losing the entire roof requires a complete redesign of the structure. It would need a big change." Given that such a car would probably trade in rather small volumes, that sounds like a significant hurtle.