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Auto blog

Toyota makes $100M investment to boost Indiana Highlander production

Toyota has announced that it will be making a $100 million investment in its Princeton, IN factory in a bid to increase production of its popular Highlander CUV. The move will create 300 new jobs by 2016 and increase the total number of crossovers the plant can produce by 30,000.
Toyota currently builds the Highlander, alongside the fullsize Sequoia, at Toyota Indiana's West Plant. The additional capacity, though, will be sent to the East Plant, which is currently responsible for production of the recently refreshed Sienna minivan.
"The Highlander has been a great product for our plant," Toyota Indiana President Norm Bafunno said in a statement. "Establishing Highlander as the 'bridge vehicle,' as we call it, between the East and West plants increases our ability to meet customer needs for our outstanding products. This exciting news is a true testament to the capability of our hard-working and dedicated team members."

Toyota fills in details about its future design direction and global platform

"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."
Almost all of the details about the Toyota New Group Architecture (TNGA) strategy have come out since the initiative was first reported on in March of this year, but Autoblog did learn a few new things about it on a recent trip to Japan. Probably the second-most important detail is that each new segment platform will be based around a common hip point to create an "optimal driving position architecture."

2014 Toyota Highlander

Midsize crossovers like the Toyota Highlander tend to play a thankless role in the life of today's modern family.
That's really too bad. With the ability to hold several hyperactive kids and tons of cargo while keeping everyone safe and comfortable in all kinds of climate conditions day in and day out, they're true heroes in the lives of hundreds of thousands of families across the country. Yet their car-apathetic owners often immediately forget about them as soon as their work is done. And nearly all midsize crossovers are thoroughly ignored by enthusiasts whose eyes begin to glaze over at first mention of the phrase "third row."
Toyota is looking to soften the blow somewhat by giving its midsize crossover, the Highlander, a big redesign for the 2014 model year. With a bold new look, updated suspension and a refreshed interior focused on comfort and convenience, Toyota aims to make the Highlander sportier to drive and more striking in appearance, because, as the marketing team explains, "families are going places and they want to get there in style."