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Toyota launches new Noah, Voxy minivans in Japan [w/videos]

We know the feeling: you've got what seems like your whole bloodline to transport, and maybe not quite two of every living kind, but a household pet or two. So you're going to need something big to fit them all. Something like a Toyota Sienna ought to do the trick. But if you live on an Asian island that, we're sorry to say, has been known to flood in what can only be referred to as an Act of God but whose vehicles fall short of such biblical proportions, at least you can get one with a suitably biblical name. (And an awesome one at that, if this writer may say so.)
That would be Noah, the name Toyota gives to its JDM minivan. It's also known as the Voxy, and Toyota has just revealed new versions of both. Previewed in concept form at the recent Tokyo Motor Show, the production Noah and Voxy have been completely redesigned. The boxy form allows for as many as eight seats and a low, flat-folding cargo floor to accommodate your whole clan and all the stuff you could buy from Uniqlo and Muji with the roomiest interior in its class.
Toyota is offering both with a variety of gasoline and hybrid powertrain configurations driving the front wheels or all four through a continuously variable transmission in a range of trim levels starting from 2.18 million yen (equivalent to $20,952 at today's rates) to 3.4 million yen ($32,694). The Voxy is sold through Toyota's network of Netz dealerships across Japan, and the Noah through its parallel Corolla dealers. Along with the pair of video clips and the high-res image galleries top and bottom, there are plenty of details in the press release below, where you can read more about the flexible seating arrangements and all the latest tech. Just don't expect to be reading dimensions measured in cubits and construction from gopher wood.

Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

Autoblog Podcast #317

Mitsubishi Mirage, Toyota thinks of beefing up US production, Marchionne on Alfa, Dart and minivans, Ford Atlas concept, Honda Gear concept
Episode #317 of the Autoblog Podcast is here, and this week, Dan Roth, Jeff Ross and Michael Harley bookend the other podcast topics with a pair from the Montreal Auto Show, the Mitsubishi Mirage and Honda Gear concept, and in between we talk about Toyota building all its US-market cars stateside, Hyundai building a Nurburgring test facility, Sergio Marchionne's latest words about Alfa Romeo, Dodge Dart powertrains and the future of Chrysler vans. Some chatter about the Ford Atlas concept finishes up the meat of the 'cast and then we wrap with your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #317: