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Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown
Tue, 29 Jul 2014A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.
US-built Corollas will soon be exported to Latin America, Caribbean
Sun, 29 Sep 2013Toyota has announced plans to export the American-made Corolla south, to 18 countries in Latin America and the Caribbean by 2014. The move follows statements made to The Wall Street Journal by Toyota's South American leader, Steve St. Angelo, that spoke to Toyota's resolve in emerging American markets.
Toyota is expected to begin export production in April, with initial production of 7,500 Corollas in the first year, courtesy of its Tupelo, Mississippi assembly plant. Years of unpredictable swings in the value of the Japanese yen has seen Toyota push its manufacturing operations in other countries, particularly the US, where its builds ten different models.
Scroll down to read the full press release from Toyota.
Impala crashes into Land Cruiser... to hide from a cheetah
Fri, 12 Jul 2013What would you do if a wild animal jumped into your vehicle through an open window during an African safari? What if said animal was an impala being chased by cheetahs? Though the scenario seems unbelievable, that's just what happened to a group of tourists in Kruger National Park in South Africa, and it was all caught on video.
With the tour groups stopped, a motorist with a video camera handy happens to catch the unlikely sight of a herd of impalas (not that kind of Impala) jumping over the tarmac while being followed, quickly of course, by two cheetahs. The feline predators thought they had cornered one impala and were closing in for the kill when it jumped through the open window of a Toyota Land Cruiser Prado - South Africa's version of the Lexus GX. Fortunately for the occupants of said vehicle, the cheetahs did not follow.
A short while later, one of the occupants in the Toyota fearlessly opens a door to let the poor animal out. It must have been its lucky day, because the cheetahs didn't take pursuit. Check out the circle life get interrupted by this traffic jam in the video below.