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2014 Toyota Tundra Platinum 4x4

The Toyota Tundra is the automotive version of off-brand Cheerios: it doesn't dominate the market, and it's not the first model people think of when they hear the term "pickup truck."
Ford, General Motors and Ram dominate the segment with vehicles that offer ridiculous levels of towing and payload capacities and models loaded with luxury items and primed with tech-rich engines. The off-brands, meanwhile, are led by the Tundra, which while still accounting for six-figure sales (112,732 units in 2013, up from 101,621 in 2012), sits well behind the F-150s and Silverados of the world. After our first drive of the revamped 2014 Tundra, we came away thinking this truck is a total underachiever, aimed at placating Toyota loyalists and doing little to win over new customers.
But everybody deserves a second chance, and we thought a week's drive in a different environment might lead to a different - or at least a more fully realized - opinion. While the Tundra might not be an industry leader, it still makes it on many truck buyers' shopping lists. So, should you consider this off-brand pickup truck? To find out, we borrowed a top-of-the-line Tundra Platinum for a week. Read on to see what we found.

Toyota, Lexus expanding Takata airbag recall, re-notifying customers

Toyota is re-notifying owners and expanding its Takata airbag inflator recall for some regions. The renewed campaign covers 247,000 examples of the Toyota Corolla, Matrix, Sequoia, Tundra and Lexus SC430 that are located in southern Florida, along the Gulf Coast, Puerto Rico, Hawaii, the US Virgin Islands, Guam, Saipan and American Samoa. All of the models come from the 2001-2004 model years and have potentially faulty Takata-made inflators on the front passenger side. According to the company, testing shows the problem warrants "immediate action," and its press release says, "this action intensifies Toyota's efforts to reach customers and remedy previously recalled vehicles, and a small number of newly included vehicles."
According to Toyota, it submitted some recalled inflators to Takata for testing, and it found a high probability of rupturing in high humidity areas. The automaker said it had no reports yet of injuries or fatalities related to the problem.
This is Toyota's third inflator recall this year. In June, it called in for repair the same vehicles from the 2003-2005 model years in high-humidity areas, and it conducted a separate campaign nationwide for the parts in additional models. In April 2013, it also announced a fix campaign for 1.73-million vehicles worldwide for the same issue.

Who sold the most small/midsize pickups in 2012? PickupTrucks.com investigates that, too

PickupTrucks.com has taken another look at the sales of its favorite vehicle bodystyle as part of an ongoing series. According to registration data from R.L. Polk, the Toyota Tacoma easily took the crown as America's best-selling mid-sized pickup, with 133,477 units rolling into new homes in 2012. For comparison, the second-place Nissan Frontier only saw 50,566 registrations.
We feel compelled to point out that before Ford pulled the plug on its ancient Ranger, the company was moving some 75,000 units per year. That number had shriveled to 15,662 by 2012, which was still enough to surpass the Honda Ridgeline. Interestingly enough, one person brought home a brand-new Hummer H3T as well. But mid-sized trucks represent only a fraction of total pickup sales. Dealers sold a total of 241,471 midsizers last year compared to 988,326 half-tons.
That segment was dominated by General Motors with 533,814 sales followed by Ford at 478,204. Ram Trucks trailed behind in third with 241,204 units with Toyota close behind at 229,769. Nissan, meanwhile, remains a distant fifth. Head over to PickupTrucks.com for a closer look at the breakdown in each segment.