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Scion was Toyota's lost generation

Toyota's top North American leader was succinct in explaining the reasons for killing Scion. "It's the right decision at the right time," Jim Lentz said. It's hard to disagree. In a strong market that saw 17.5 million sales last year, Scion volume dipped three percent. Its product lineup has withered for years, which is always a telltale sign a brand doesn't have the full support of its owner. Though enthusiasts love the FR-S sports car, it's the fruit of a joint project with Subaru that also produced the BRZ. Scion's coolest car has a twin sold by one of its rivals. After the FR-S launched in 2012, Scion got nothing – squat – in the way of new products until the iA and iM arrived late last year, IHS senior analyst Stephanie Brinley noted. "[Scion] was not successful in building a visual brand identity or product personality," she said. Lentz, Scion's first vice president and now CEO of Toyota's North American division, admitted the market has changed. "Younger customers have a different mindset," he said. In the early oughts, a brand that catered to a youthful demographic made some sense, and this is one front where Toyota can declare victory. Seventy percent of Scion's buyers were new to Toyota, and the average age was 36 years old. The problem is, not enough of them buy Scions anymore. Scion hit a highwater sales mark of 173,034 vehicles in 2006 and hasn't come close to reaching that since. The recession hurt Scion, too. It bottomed out in 2010 with just 45,678 sales, a time when the rest of the industry was beginning to recover. There was a brief uptick (73,507) in 2012, but Scion failed to capitalize on that momentum and sales fell for three more years. Toyota is calling Scion's pending death a "transition" back to the main company. Sure, most of the cars will be rebadged Toyotas, like the FR-S, iA, and iM. The C-HR, an attractive future crossover that would have given Scion a boost, will go into production as a Toyota. But make no mistake: This is a failure. Toyota is closing a brand in the same way General Motors scrapped Oldsmobile, Ford shuttered Mercury, and Chrysler dropped Plymouth. Those brands languished for years. Toyota moved quicker to put the fork in Scion, which prevented it from becoming a long-term drain on the parent company. Lentz was dead on. It's the right time. News & Analysis News: Sergio Marchionne is against a Ferrari SUV Analysis: His exact words were, "you have to shoot me first," Bloomberg reported.

Toyota recalling 615k Sienna models over rollaway risk

Toyota has announced a recall affecting approximately 615,000 Sienna minivans due to a possible rollaway risk. All of the vehicles in question are from the 2004, 2005, 2007, 2008 and 2009 model years.
In an official statement, the automaker states that the problem stems from the vehicle's shift lever assembly. "Because of the potential for damage to the shift lock solenoid installed in involved vehicles, there is a possibility that the shift lever could be moved out of the 'P' position without the driver depressing the brake pedal," Toyota said. Because of this fault, the affected Sienna models could roll away without warning, increasing the risk for a crash.
Owners will be notified via first class mail, and the affected Sienna models can be taken to Toyota dealerships to have the shift lock solenoid replaced with a new one. Have a look below for the automaker's official release.

BMW-Toyota joint sports car project is on like Donkey Kong

It's official - there will be a jointly developed sports car from BMW and Toyota. While the two auto giants signed a Memorandum of Understanding that pledged to pursue "joint development of architecture and components for a future sports vehicle" back in June of 2012, in the interim, it has remained unclear how those plans had been progressing. BMW has finally officially confirmed that the German and Japanese manufacturers will be codeveloping a pair of sports cars in addition to pursuing other disciplines including fuel cell systems and lightweight technologies.
"We have agreed on a joint architecture for a sports car. What is important is that there will be two different vehicles that are authentic to the two brands," BMW Development Chief Herbert Diess told Germany's Frankfurter Allgemeine Zeitung, Reuters is reporting. This is a very, very big step for both brands, but now the speculation can officially begin as to what the products of this agreement will look like.
There's ample reason to believe that the BMW-Toyota tie up will result in a Supra successor based on comments made by the chief engineer of the GT86/FR-S program, Tatsuya Tada, back in August. Follow that with a rumor from earlier this month that Toyota could debut a Supra concept car at the upcoming Detroit Auto Show later this month, and we could be seeing the fruits of this partnership sooner rather than later.