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Toyota SEMA concepts promote active lifestyles, rallying [w/video]

Toyota has six vehicles that it's bringing to the Specialty
Equipment Market Association (SEMA) show next week, all of which were developed by and for people who live active lifstyles. Four of them are the result of the Toyota Dream Build Challenge, which tasked a team of athletes and vehicle customization shops to build Toyota sedans, pickup trucks and sport utility vehicles in seven weeks that would enhance performance in their respective sports.
We'll lead off with the CamRally Camry, developed by NASCAR driver Parker Kligerman, Kyle Busch Motorsports and Mooresville, NC shop Detroit Speed, Inc. for the Dream Build Challenge, because it appeals to us gearheads (sure, call us one-sided). It was totally transformed into a rally vehicle, and it has to be the most badass Camry we can remember seeing. The sedan is always a bit flaccid-looking in stock form, but the CamRally's wide body and other exterior upgrades and the turbocharger make us forget about that, as do its stripped, painted interior and Sparco race seat.

Toyota RAV4 "Adventure" brings the butch

Just last week, your humble author had a 2013 Toyota RAV4 in his garage, and he couldn't help noting that even in mid-level XLE trim, its aesthetics lacked oomph, due in large part to its cheap-looking black bumpers and airy-looking wheel wells. Judging by the RAV4 "Adventure" on display at the Geneva Motor Show, someone at Toyota must've been thinking the same thing.
With Japan's biggest automaker understandably focused on bigger reveals, information on this butched-up softroader has proven to be hard to come by, with no press materials whatsoever. We don't even know if this is a pure concept or if it's actually being considered for production. Either way, we approve. The 20-inch dark-finish alloys probably don't do much for ride quality, but they certainly look nicely aggressive, as does the new lower fascia with its prominent lower lip. Other changes include beefier wheel arches, side rails, headlamps with integrated LEDs, twin-element fog lamps and mesh grille inserts. All of the changes are quite well integrated - enough so that the Adventure largely avoids looking like a SEMA refugee in person.

Toyota mini doc chronicles Tundra towing Space Shuttle Endeavor

Toyota has worked up a quick video detailing the brand's involvement in the transportation of the Space Shuttle Endeavour last year. As you may recollect, the California Science Center ran into a hitch when it came to moving Endeavour from LAX to its new home. While most of the route would be covered by a robotically controlled transporter, one portion of the route directed the shuttle over an interstate. Unfortunately, the bridge across wasn't designed to stand up to the weight of the shuttle and its motorized sled.
The Science Center would have to remove Endeavour from its transporter and place it on a lighter, non-motorized sled. That's where longtime Science Center sponsor Toyota came in. As it turns out, the automaker had to prove to the California Science Center that a Tundra could actually tow the massive shuttle, so engineers put on a little demonstration with a stock truck pulling the equivalent weight over flat ground for the same distance. Once the Science Center was satisfied that the Tundra could pull it off, the move was green lit and the rest is history. Check out the short documentary below for yourself.