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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

BMW-Toyota joint sports car project is on like Donkey Kong

It's official - there will be a jointly developed sports car from BMW and Toyota. While the two auto giants signed a Memorandum of Understanding that pledged to pursue "joint development of architecture and components for a future sports vehicle" back in June of 2012, in the interim, it has remained unclear how those plans had been progressing. BMW has finally officially confirmed that the German and Japanese manufacturers will be codeveloping a pair of sports cars in addition to pursuing other disciplines including fuel cell systems and lightweight technologies.
"We have agreed on a joint architecture for a sports car. What is important is that there will be two different vehicles that are authentic to the two brands," BMW Development Chief Herbert Diess told Germany's Frankfurter Allgemeine Zeitung, Reuters is reporting. This is a very, very big step for both brands, but now the speculation can officially begin as to what the products of this agreement will look like.
There's ample reason to believe that the BMW-Toyota tie up will result in a Supra successor based on comments made by the chief engineer of the GT86/FR-S program, Tatsuya Tada, back in August. Follow that with a rumor from earlier this month that Toyota could debut a Supra concept car at the upcoming Detroit Auto Show later this month, and we could be seeing the fruits of this partnership sooner rather than later.

Next Toyota Prius may get optional all-wheel drive

We've been hearing rumors about the next generation of the Toyota Prius for the last couple of years on a pretty regular basis. From the expectation of lithium-ion battery packs with more capacity for electric-only miles to wireless charging and more emotional styling, there's been no shortage of talking points for the car that's expected to see its first light of day at the very end of 2015 (we hope). But one thing we've yet to hear about, until now that is, is all-wheel drive. According to a report from Automotive News, Koei Saga, senior managing officer in charge of powertrain development of the Prius, said in an interview last week, "I think we will possibly do [all-wheel drive]" for the car's next generation. There isn't any further indication on how the AWD system would work, but we'd put our money on something similar, at least in principle, to the E-Four system that just debuted on the 2015 Lexus NX 300h, which uses an electric motor mounted at the rear to power the car's back wheels when the front wheels lose traction. The AN report also repeats a rumor we've heard before – that Toyota may offer two different battery pack options in its next Prius, one using lithium-ion chemistry and one using the nickel metal hydride technology that the Prius has featured from its very beginning. While the automaker has yet to talk efficiency, it's natural to expect more capacity for EV driving from newer lithium-based technology over that of nickel-based packs to go along with what we'd also expect would be a somewhat higher price. We're sure you're just as curious about the next Prius as much as we are, and so we'll leave you with these words, again from Saga: "The batteries will be renewed. Everything will be revised. And I think we will come up with a fuel economy that will surprise everyone."