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Toyota prices fuel cell sedan $70K in Japan, coming to US and Europe next summer [w/video]

Toyota has finally unveiled its FCV hydrogen fuel cell sedan and its Japanese price. We won't have to wait too long to see the first of these revolutionary vehicles on the roads. It will go on sale in Japan in April 2015 and will come to the US and Europe later that summer.
In Japan, the FCV will be priced at roughly 7 million yen before taxes ($68,810 at current exchange rates). However, Toyota makes it clear in the press release that we shouldn't try to extrapolate US MSRP from that figure, saying that official pricing for the US and Europe has not yet been determined. As will be the case in the US, sales in Japan will be limited to parts of the country that already have a hydrogen refueling infrastructure (that means you, California).
The production version of the FCV looks almost identical to the concept from last year's Tokyo Motor Show. There is a new vertical strip of LEDs at each corner of the front air intake and real sideview windows, instead of the nubs on the prototype. The weird squiggles from the rear trim are also gone in favor of a more production-ready look, but the taillights survive the changes mostly intact.

Hybrid, Plug-in Hybrid and EV Buyer's Guide: Which one do you want?

If you're shopping for a new vehicle these days, there's a litany of acronyms, buzzwords, and technobabble to further complicate an already difficult decision. But if you're looking at a green powertrain, you have three basic choices to compare: hybrid, plug-in hybrid and "EV" or, electric vehicle. So what are they and which one — if any — is right for you? Research your next new vehicle using Autoblog's Car Finder. Gasoline-Electric Hybrids By now, most people are familiar with the concept of a hybrid car. Thank Toyota's Prius for that. At its most basic, a hybrid vehicle has two powertrains, one gasoline and one electric, which work together for maximum efficiency. At low speeds, the engine can shut off entirely, relying solely on the battery for propulsion. The battery is either charged as you drive by converting kinetic energy into potential energy via a complex regenerative braking system, or directly off of the gas motor. This is a very hands-off, behind-the-scenes system as all the driver has to is put in gas and drive as normal. Hybrids come in all shapes and sizes and, according to the EPA, range in fuel economy from 58 mpg for the Hyundai Ioniq Blue all the way down to 13 mpg for the Ferrari LaFerrari Aperta. Best For: Anyone who want to see their fuel consumption go down without many sacrifices. You can easily find a hybrid sedan, hatchback, crossover, SUV or even a pickup truck (i f you can find one). Best of all, a hybrid requires no special equipment to be installed at home, or added work for the driver. Hybrids do cost more than traditionally-powered competitors, so make sure to compare projected fuel savings with how much extra a hybrid will cost – it may take a surprisingly long time to break even. The EPA provides a handy calculator for this very purpose. Our Favorite Hybrids: 2017 Toyota Prius 2018 Hyundai Ioniq Hybrid 2017 Ford Fusion Hybrid Plug-In Hybrids Sometimes referred to as a PHEV, or plug-in hybrid electric vehicle, this is a baby-step towards full electrification. Armed with a much larger battery pack than a hybrid, PHEVs can go between 12 ( Mercedes-Benz GLE550e) and 97 ( BMW i3 w/Range Extender) miles on electricity alone depending on the model and your driving style. Like a normal hybrid, the driver is largely unaware of which power source is currently in use, even as they switch over — either because the battery is drained, or the driving circumstances require more power.

Toyota, Morgan Spurlock say hydrogen can be bullsh*t

Toyota wants the world to know that it's not full of crap about hydrogen as the future of fuel. Months before the Mirai arrives at dealers on the West Coast, the automaker is trying to get the word out through documentary series called Fueled by Everything. In the first episode, director Morgan Spurlock (best known for Super Size Me) shows how to make the futuristic fuel cell sedan run on a load of dung. After some processing, anyway. The whole point of the series is to show viewers the myriad sources available to generate hydrogen, and Toyota starts at an attention-grabbing extreme. A pickup truck takes a bed full of cow manure and demonstrates the steps needed to make it into hydrogen for the Mirai. Of course, the new model gets lots of screen time, too. For those in the audience curious to learn more, Toyota also digs a little deeper into the generation process on the series' website. Fueled by Bullsh*t Toyota Taps Morgan Spurlock to Direct First Video in "Fueled by Everything" Series TORRANCE, Calif. (April 22, 2015) – Sometimes reality stinks. Toyota has tapped award-winning documentary filmmaker Morgan Spurlock to show how calling hydrogen fuel cell vehicles "bullsh*t" isn't far from the truth. "Fueled by Bullsh*t" is the first online video in a multi-part "Fueled by Everything" series aimed to educate a broad audience about the innovative ways hydrogen fuel can be made from renewable sources. Spurlock directed the 3-minute piece which features a dairy farmer and mechanical engineer as they follow cow manure from a mooing supply source to its ultimate use in powering the hydrogen fuel cell electric Toyota Mirai. "This project gave us the opportunity to dive into a world that most people don't understand but has the potential to change our world," said Spurlock. "Witnessing manure, something most of us view as being pretty disposable, being transformed into hydrogen fuel to power a car was pretty remarkable. I think this short film is pretty compelling evidence of what could be possible in the years ahead." Beyond high quality dung, hydrogen can be manufactured from other renewable energy sources like solar, wind and biogas from landfills. These production methods can result in a domestic and locally sourced fuel that powers the Mirai while emitting only water vapor from the tailpipe. The multi-series video campaign is launching through the Toyota Mirai website (www.toyota.com/mirai) and additional digital properties with paid online media support.