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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Toyota wants you to meet an 'obsessed' hydrogen fuel cell engineer

Like a television-broadcasting company covering the Olympics, Toyota is looking to market its future in hydrogen fuel-cell vehicle production by taking the personal approach. In this case, the Japanese automaker is telling the backstory of Jackie Birdsall, an engineer at Toyota Technical Center who Toyota says is "obsessed" with fuel-cell technology. A Sacramento native, Birdsall is responsible for testing fuel-cell vehicles and making sure hydrogen stations fill the tanks of the cars in a "reasonable" timeframe. Long a gearhead, she attended Flint, MI's Kettering University (formerly General Motors Institute) and, among other places, worked for the California Fuel Cell Partnership before joining Toyota in 2012. Her first car was an '87 Camry. That's one personal side of Toyota's hydrogen push, and shows another way Toyota is introducing the world to this new powertrain (see also: winter performance). The nitty-gritty is made up of things like working with FirstElement Fuel Inc. on a hydrogen-refueling network in California. As for its fuel-cell sedan, which was displayed in FCV prototype form at the Consumer Electronics Show in Las Vegas in January and is due next year, Toyota said it expects the car to have a full-tank range of about 300 miles and a five-minute refueling time. That's if Ms. Birdsall has anything to say about it. Check out Toyota's press release about Birdsall below. Talkin' 'Bout a Revolution A healthy obsession leads Jackie Birdsall and TTC to the forefront of history The word she keeps using is "obsessed." Jackie Birdsall became "obsessed" with cars when she was a teenager. That made her "obsessed" with the history of auto icons like Henry Ford and Lee Iacocca. In 2003, she did an internship with Daimler-Chrysler, leading to an "obsession" with hydrogen fuel cell technology. And now, as an engineer at Toyota Technical Center, Birdsall is "obsessed" with bringing fuel cell technology to the masses. But perhaps you need to be obsessed when you're trying to change the world. After all, revolutions don't blossom from complacency. Leading an alternative fuel revolution is just what Birdsall and her partners on the Fuel Cell Hybrid Vehicle team are doing. Collectively, they're finding tangible ways to reduce fossil fuels in the automobile world and figuring out how hydrogen fuel cells can be useful and affordable. In 2015, that obsession will bear fruit when Toyota's FCV hits the markets in California, Japan and Europe.

Recharge Wrap-up: Honda FCV Concept comes to Detroit, Toyota seeks young green energy fellows

Honda will bring its FCV Concept to the 2015 North American International Auto Show in Detroit in January. The hydrogen-powered concept made its Japanese debut in November, and will now make its way to North America for the first time. The FCV concept improves upon the design of the FCX Clarity with a more striking appearance and roomier interior. Its smaller powertrain packaging means more space for people, and the FCV Concept seats five passengers. Honda also expects the next-generation fuel-cell car, which is scheduled to go on sale in Japan in March 2016, to cost less and have a range of over 300 miles. Read more in the press release below. The Mercedes-Benz B-Class Electric Drive has been awarded an environmental certificate from the TUV Sud technical inspection authority. The certificate is based not just on the vehicle's operation, but the entire lifecycle of the car, including production and recycling. The B-Class Electric Drive produces 24 percent less CO2 over its lifecycle than the Mercedes-Benz B180 when using the EU electricity mix, and 64 percent less when powered by hydroelectricity. Mercedes credits not just the use of electricity, but also the car's energy management system - such as its radar-based regenerative braking - for its carbon reductions. Read more in the press release below. Scania will test a wirelessly charged plug-in hybrid bus in Sweden. Beginning in June 2016, the bus will be put to daily use in Sodertalje. One of its stops will have a wireless charging station where the bus will recharge for six to seven minutes before continuing on its route again. The charger is located under the road surface and the bus positions itself above it to charge inductively. About $1.3 million will come from the Swedish Energy Agency to fund the test project, which could save up to 90 percent of fuel costs. If expanded to a fleet of 2,000 buses, it could save up to 13 million gallons of fuel each year. Read more at Green Car Congress, and in the press release below. Sandia National Laboratories and Linde are teaming up to expand hydrogen fueling infrastructure. The two groups have signed an agreement to research and develop new hydrogen stations, as well as ways to make fuel cell vehicles more desirable for consumers. They are looking at ways to incorporate hydrogen into existing fuel stations where possible, and make sure that it is able to be done safely.