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Toyota to sell hot-pink Crown in Japan

Akio Toyoda is doing a pretty decent job at the helm of the Toyota empire. This is the man, after all, that declared that Toyota would get new sports cars, and that they needed to be, not should be, rear-wheel drive. We can respect that. Toyoda is also trying to do away with his company's conservative styling and bring edgier vehicles to market.
Toyota's designers have done just that, although perhaps they went a bit too far. In November, Toyota debuted its fourteenth-generation Crown with a bling-bling fascia that makes Lexus' spindle grille look as conservative as a three-piece suit, and a retina-searing pink paintjob. See, in Japan, the Crown is to Japan's older crowd what the 2002 Buick Park Avenue is to America's senior citizens. As Automotive News reports, the idea with the pink was to draw attention to the grille, but it was originally intended as a debut item, only.
Now, Toyota is actually planning to offer the electric fuchsia Crown for sale to regular buyers. Interested parties will have from September 1st to September 30th to place an order for the big sedan. According to the AN report, Toyoda said to reporters at the debut, "My initial reaction was: 'You're kidding! Please, not pink." We wish they were kidding.

Toyota wants 30 percent of China sales to be hybrids

Two years ago, China set tough fuel economy standards for passenger cars, taking another step toward addressing its smog and pollution problems; average fuel consumption was mandated as 6.9 liters per 100 kilometers (about 34 miles per gallon) by this year and five liters per 100 km (47 mpg) by 2020. Toyota wants more of its fleet to help its numbers there, and is working to make 30 percent of its sales by 2020, according to a report in Japan's Nikkei. The Japanese carmaker sells 21 passenger cars and vans in China but only two of them are hybrids, the Prius and the Camry Hybrid (in the US Toyota sells 20 passenger vehicles in but seven of them are hybrids). It unveiled two more hybrids at the Shanghai Motor Show that will be built in China, the Corolla Hybrid (pictured) as part of its joint venture with FAW Group, and the Levin HEV as part of its joint venture with Guangzhou Automobile Group (GAC). There is also an electric vehicle on the way as part of the GAC partnership, to be sold under the China-only Lingzhi brand. It will still be a gigantic hurdle to make that 30-percent target even after doubling the hybrid line-up. Toyota sold 1.03 million vehicles in China in 2014, but has sold only 90,000 hybrids in total during the ten years the Prius has been on the market and five years of the Camry Hybrid. News Source: Nikkei, Nikkei Green Auto Shanghai Toyota Electric Hybrid

BMW i5 returns as next rumored i Project vehicle

Hydrogen fuel-cell vehicle enthusiasts may want to give each other some high-fives when they hear the latest news about BMW's reputed i5. The German automaker has been rumored to be on the verge of expanding its i brand beyond its i3 battery-electric and i8 plug-in hybrid cars for a long while. The latest rumors say that BMW could be working on a hydrogen-powered i5 crossover. BMW is in the "final stages of consideration" of expanding the sub-brand, Bloomberg News says, citing comments BMW executive Ian Robertson made this week at the Frankfurt Motor Show. There may be more light-weighting efforts, and an alternative powertrain is sure to be in order, but there are few details beyond that. BMW of North America spokeswoman Rebecca Kiehne declined to comment to AutoblogGreen. Since 2013, BMW has worked with Toyota on hydrogen fuel-cell drivetrains and might further expand that relationship, MarketWatch says, citing BMW financial chief Friedrich Eichiner. The two automakers have already worked together on a prototype BMW 5 Series sedan with a hydrogen-powered engine. That car was unveiled this summer. Earlier this year, we heard reports about an i5 that would actually be a hybrid-electric vehicle of sorts, and an extremely powerful one. That rumored vehicle – again some sort of modified 5 Series – would actually contain one gas-powered engine and two electric motors, all combining for more than 540 horsepower. If these latest rumors turn out to be true, they would mark a change in things, but we won't be surprise if we hear yet another version of what the i5 will be before it's all said and done.