2004 Toyota Camry Le Sedan 4-door 2.4l on 2040-cars

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Toyota calling for independent, industry-wide Takata airbag testing

The initiative is still very new, and there's no set timeframe for this third-party testing to begin. With Takata's airbag inflator recall expanding nationwide soon, the scope of this safety campaign is only growing, and is set to affect millions of additional vehicles. Toyota thinks that it can help, though. The Japanese automaker has announced an initiative to get all of the affected companies to band together to fund independent, third-party testing of the faulty components. The goal of this work is to "ensure the inflators that require replacement are accurately identified and promptly fixed," according to Toyota. All of the data would be shared among the participating automakers to better understand the causes of these problems, which still aren't entirely known, and come up with the best way to repair the affected vehicles. "By combining our collective efforts behind a coordinated, comprehensive testing program, we believe we can achieve greater results. Together we will be better equipped to address this issue more rapidly for all customers," said Simon Nagata, President and CEO, Toyota Motor Engineering and Manufacturing North America, in the company's release. According to Toyota spokesperson Cindy Knight speaking to Autoblog, the initiative is still very new, and there's no set timeframe for this third-party testing to begin. The automaker's first step is simply getting the word out that it's looking for partners. She said Toyota "has spoken with colleagues in the industry" about setting up the independent evaluations and specifically said the company has already reached out to Honda and Ford about possibly working together on this. Honda also released a statement calling for similar third party testing, and when reached for comment about Toyota's proposal, Ford spokesperson Kelli Felker responded: "Ford takes the safety of our customers very seriously. We plan to join the proposed industry wide effort to investigate and develop solutions to address this critical issue. We look forward to discussing next steps with NHTSA and other automakers." Scroll down to read Toyota and Honda's full announcements of these safety initiative.

Toyota pays tribute to Clarkson as he asks press, fans to leave producer alone

Say what you will about Toyota, but the Japanese brand was generally treated pretty well by former Top Gear host Jeremy Clarkson, despite the fact that the show routinely destroyed the brand's vehicles in each encounter. Whether it was a Hilux of some vintage, his attempts at annihilating a Kiwi Corolla (technically an Auris) or his honest attempts at reviews, the now-unemployed host has enjoyed quite a history with Toyota. It's hardly surprising, then, that the behemoth automaker's UK arm has put together a Clarkson montage, following the host's firing. There are some classic clips, featuring the vehicles mentioned above, as well as some amusing moments featuring the host himself. While the motoring world is still reacting to Clarkson's firing yesterday, the host has already broken his silence on the matter after getting intercepted by the media while cycling through London. "All I would like to say is, I wish people would leave Ois alone, because none of this is his fault," Clarkson told the media while deflecting questions about his potential arrest, the BBC reports. "Ois," of course, refers to Oisin Tymon, the Top Gear producer Clarkson physically and verbally assaulted following a full day of filming. Clarkson is a polarizing character, to be sure, but it takes a big person to make that kind of statement following his firing from a show he was so integral to. Check out Toyota's video up top, and then click over to the BBC to see Clarkson's comments to the media.

2015 Toyota Yaris

Advertising firms have done an admirable job convincing consumers that the easiest way to find a best-in-segment car or truck is by looking at a few key metrics. In the most elementary terms, the vehicle with the highest horsepower, most gears in its transmission housing, lowest acceleration times and best fuel economy most certainly must be the class benchmark.
Yet as the commercials and billboards continue to drive that deceitful message, Toyota is betting shoppers in the subcompact segment are a bit more discerning. The Japanese automaker has just launched its updated 2015 Yaris, a three- and five-door offering that bucks the innovation and performance trends by offering what Toyota feels that entry-level buyers actually desire - reliability, practicality and a low sticker price.
It's sweltering in the tropical Hawaiian sun as I check out the deeply refreshed 2015 Yaris SE. This five-door hatchback, a range-topping version of the company's subcompact "sporty hatch" (Toyota's words, not mine), builds on the new-in-2012 generation by wearing new front and rear fascias, redesigned headlights and some attractive new wheels for the upcoming model year.