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Toyota mulling more Tundra, Tacoma capacity in TX

Toyota may be expanding its pickup truck production at its San Antonio, TX factory following calls from dealers for more Tacoma and Tundra models, according to a new report from Automotive News.
The San Antonio plant is currently able to produce 250,000 trucks on two shifts with overtime, while a secondary facility in Tijuana, Mexico can build an extra 50,000 Tacomas. Despite this capacity, and the fact that Tundra is a slow seller relative to the full-size trucks from Ford, Ram and Chevrolet/GMC (not to mention the Tacoma being part of a segment with diminishing sales), Toyota franchisees apparently can't get enough of the trucks.
"Dealers are telling us they could sell more Tacomas and Tundras," said Bill Fay, the general manager of the Toyota Division. "We are evaluating our footprint and capacity." According to AN, Toyota has moved over 248,000 trucks through November.

Toyota unofficially teases TE-S800 plug-in hybrid roadster

We really want to party with the Toyota Engineering Society. With the mothership company showing a bunch of modifications at the Tokyo Auto Salon last month, that nutty engineering group used the event to unofficially show off its TE-S800 PHEV roadster, as you can see in the two-minute video below. The car is a plug-in hybrid that pairs the 115-horsepower gas engine that's standard issue on the Toyota Prius hybrid with a 102-horsepower electric motor. The right-hand-drive two-seat-vehicle also sits on the platform of the little-bitty MR2 (remember those?) so it weighs in at less than 2,000 lbs. And, as you can see, the car's also painted bright green (now there's a hint) and kind of cool-looking. Do the math of combining more than 200 horsepower with a featherweight car, and you've got a rather sporty vehicle that can sprint from 0 to 60 miles per hour in less than six seconds, all while getting outstanding fuel economy. Yippee! Engineering Society aside, the Japanese automaker brought more than 30 customized vehicles to the Salon. Those included the Harrier G Sports Concept, a modified version of the Toyota's new crossover, and the Vitz RS G Sports Concept, which is a sported-out Yaris. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Gas2Image Credit: YouTube (mikichan1984) Green Toyota Electric PHEV roadster

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.