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Toyota inks deal as global Olympic sponsor

Toyota has just scored a sponsorship with one of the biggest events on the planet – the Olympic Games. The company announced its position as a member of the TOP (The Olympic Partner) program, which takes effect in Japan next year and globally in 2017. The deal is slated to run through 2024. That means, if we're understanding the deal correctly, that we won't see as much official Toyota sponsorship at next year's Summer Olympics in Rio de Janeiro, while the company will enjoy a much more visible presence among American consumers at the 2018 Winter Olympics in Pyeongchang, South Korea. Unsurprisingly, the automotive giant's sponsorship will be in the mobility category, covering "vehicles, mobility services and mobile solutions," the company's press release said. Fuel cells are expected to play a big role. "We will do everything possible to fulfill our new role in The Olympic Partner program, and justify the trust the IOC has placed in us. The addition of a mobility category to the TOP Partner field is an important recognition for our entire industry," Toyota president Akio Toyoda said in a statement. "Under this Olympic flag, let us today reaffirm the power of sports to bring people together. And let us dedicate ourselves to creating a better world by promoting sports in the Olympic spirit of friendship, solidarity and fair play." "The IOC welcomes Toyota as a key partner for the provision of sustainable mobility solutions for the Olympic Games as outlined in Olympic Agenda 2020, our strategic roadmap for the future of the Olympic Movement," International Olympic Committee president Thomas Bach said. "Toyota is the world leader in its field, and this partnership signifies a strong commitment to the future of the IOC and the Olympic Movement. This is a milestone agreement in the implementation of Olympic Agenda 2020 because the focus of our cooperation is sustainable mobility, and Toyota will provide sustainable solutions for the entire Olympic Movement." Check out the official press release. Toyota Becomes IOC TOP Partner Tokyo, Japan, March 13, 2015-Toyota Motor Corporation (Toyota) today announced it has entered into a sponsorship agreement with the International Olympic Committee (IOC) to become part of The Olympic Partner (TOP) program. The agreement runs through to the end of 2024 in the mobility category, which includes vehicles, mobility services and mobility solutions.

BMW tops Consumer Reports 2023 Brand Report Card

Feels like we wrote about Consumer Reports' 2022 Brand Report Car and 10 Top Picks a few weeks ago, but it was last April. So the mag is back with a ranked roster of 32 brands and 10 vehicles in four categories for your debating pleasure. Starting with the brands, last year's top three were Subaru, Mazda and BMW. This year, the Munich crew climbed two spots to win the prize thanks to "Superb road test scores and solid results in CR’s reliability and owner satisfaction surveys." Subaru narrowly fell to second, maintaining its four-year run in the top three. Mini, eighth last year, jumped five spots to get the last step on the podium. The rest of the top 10 were Lexus (up one spot from last year), Honda (down one spot from last year), Toyota (up three), Genesis (up 12), Mazda (down six), Audi (down three) and Kia (up eight). The magazine and testing outfit says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CRÂ’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." Last year's top 10 had six automakers from Japan, three from Germany (giving Mini credit for England), none from the U.S. or South Korea, and five luxury brands. This year's list counts five makes from Japan, two from Germany because Porsche fell out of the top ten, two from South Korea, still none from the U.S., and four luxury brands. Buick again ranked as the best domestic, dropping to 12th after being 11th last year. The big mover was Lincoln, its 10-place jump up to 16th attributed to better reliability from the Corsair and Nautilus. Tesla's improved overall reliability saw it climb six spots to 17th. Dodge climbed one spot to 15th. Jeep got out of the penalty box in last to come second-to-last. Land Rover fell three places into the penalty spot.  CR's top 10 vehicle models The 10 Top Picks list is practically a new list. Only two holdovers made it to 2023, those being the Subaru Forester and Kia Telluride.

Toyota Alphard and Vellfire JDM minivans look weirder than ever

Around these parts, if you want a Toyota minivan, you'll be looking at the Sienna. But in its domestic market, the Japanese automaker offers an entirely different line of passenger vans. And now it's updated one of its larger models. Or two, we should say. Since Toyota operates parallel dealership networks in Japan, the minivan you see here is sold as the Alphard through Toyopet dealers and the Vellfire in its Netz showrooms. They also get subtly different designs, especially at the front. But stylistic and distribution differences aside, these two models are essentially the same. They're smaller than the Sienna we know in every dimension but height, but larger than the Voxy/Noah and Esquire, and come in a variety of trims and configurations: with a 2.5-liter four, a 3.5-liter V6 or a hybrid powertrain, in seven- or eight-seat configurations, with or without handicapped accessibility, and in trim levels that can more than double their price from the base model to the top Executive Lounge. Initially launched in 2002 and redesigned for 2015, the new Alphard and Vellfire also benefit from a redesigned suspension, better NVH insulation and a more accommodating and upscale interior with new technologies (including a new Panoramic View Monitor, Intelligent Parking Assist and collision-avoidance systems) to make them more comfortable, safer and easier to operate. Between the two models, Toyota expects to sell 7,000 units each month in Japan alone (3,000 Alphards and 4,000 Vellfires) before other markets across Asia are even taken into account. Related Video: Toyota Launches New 'Alphard' and 'Vellfire' Minivans in Japan Toyota City, Japan, January 26, 2015-Toyota Motor Corporation today launched the redesigned "Alphard" and "Vellfire" minivans through dealers across Japan. The vehicles were developed to incorporate the idea of a roomy and luxurious saloon space with a new and unprecedented sense of refinement. The new Alphard and Vellfire possess unshakeable presence with a comfortable ride, exceptional handling stability, and a roomy interior. The Alphard exterior emphasizes luxury, while the Vellfire exterior emphasizes boldness. In addition to high body rigidity, a newly developed double-wishbone suspension was adopted for the rear to achieve a luxurious ride and exceptional handling stability. Extensive sound and vibration dampening and an aerodynamic wind-noise reducing body shape realize a quiet ride at all speeds, befitting of a luxury vehicle.