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Toyota ready to design more heart-racing Prius

Long praised for its fuel economy and reliability, the Toyota Prius has been no stranger to less-than-flattering remarks about its styling and sense of excitement. In fact, the model is a regular movie punchline. For evidence, see Mark Wahlberg in The Other Guys or, more recently, Ice Cube in Ride Along. Apparently, Toyota President Akido Toyoda is getting the message and is pushing for what's been translated as a more "heart-racing" design for both the Prius and the Camry, the Canadian website Driving says. The Camry and Prius accounted for about a third of Toyota's US sales last year. With the Camry as the best-selling US model for each of the last dozen years, Toyota US head designer Kevin Hunter noted at the Detroit Auto Show last week that the Japanese automaker is looking for a "more emotional" design for the boxy sedan. The Prius redesign may have more constraints, as aerodynamics have to be factored in to ensure top-line fuel economy for the world's best-selling hybrid. Toyota used the Detroit show to show off the FT-1, a concept that many consider a preview of the new Supra. How this "Future Toyota 1" will affect the Prius and Camry redesigns, whenever they appear, remains in question but we like where things are headed.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

The List #0025: Compete in the Rallye Aicha des Gazelles

The Rallye Aicha des Gazelles du Maroc is an annual all-women's off road rally in the Moroccan desert. Teams of two must navigate between various checkpoints using only a rudimentary map and compass. Host Jessi Combs pairs with driver Nicole Pitell to take on the grueling, nine-day rally race, as co-host Patrick McIntyre tracks their progress in the desert heat. "The thing that's going to drive me nuts today is that we can't help," Patrick tells Jessi moments before she departs on a two-day marathon leg. "We can do nothing but watch." For Jessi – an experienced off-road racer in her own right – navigating the Sahara in the team's Total Chaos Tacoma is a challenge unlike any other. "You know when you've ever really, truly been lost and you don't know where you are and you start to getting that anxiety feeling? Now, take that and put it into the middle of Morocco," explains Jessi. "And we're just this lost, little spec, and it's our responsibility to get us un-lost and back to safety." How will Jessi fare among the newcomers class and ten US teams in attendance? Watch as she checks "compete in the Rallye Aicha des Gazelles" off of her list. Have an RSS feed? Click here to add The List Click here to subscribe to The List in iTunes Click here to learn more about our hosts, Jessi and Patrick