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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Toyota turning landfill gas into hybrid vehicles, indirectly

Chamillionaire certainly wasn't referring to the Toyota Avalon or Camry when he rapped about "ridin' dirty" but maybe he'll change his tune soon. That's because some of the future energy sources for the Kentucky factory that makes those two models will come from gas created from the breakdown of solid waste. So the power behind some of the production at Toyota's largest North American factory will indeed be funky. Toyota is working with Waste Services of the Bluegrass to build a network of wells at a nearby landfill in order to collect the gases. Construction of the system starts next month and will be finished by early next year. The upshot is that the system will produce one megawatt of electricity per hour, which is the equivalent to the power used by 800 houses. Last spring, Toyota said it would start producing the Lexus ES at the Kentucky plant after getting almost a $150 million offer from the state. That's because that model is expected to add 50,000 vehicles to the existing production numbers at the plant. And those production numbers are already large, as Toyota makes both the standard and hybrid versions of both the Camry and Avalon there. Mind you, Toyota's not the first to go this route for factory-energy production. In 2011, General Motors' Orion Assembly Plant started getting about 40 percent of its energy for production of models such as the Chevy Sonic and Buick Verano from methane captured from a landfill nearby. The General estimated at the time that the process would cut the company's energy costs by about $1.1 million a year. Check out Toyota's press release about the Kentucky plant and its future landfill gas below. Landfill Gas to Build Cars and a Greener Community Partnership between Toyota and local landfill turns garbage into good March 24, 2014 GEORGETOWN, Ky. (MARCH, 24 2014) – Can a car company be a vehicle for change? Toyota thinks so. The Kentucky plant that manufactures some of the greenest cars on the road, including two hybrid models, will soon be powered in part by green electricity. Toyota Motor Manufacturing, Kentucky, Inc. has teamed up with Waste Services of the Bluegrass to generate power from local landfill waste, marking the region's first business to business landfill gas to energy initiative. Toyota estimates the locally-generated landfill gas will supply enough power each year for the production of 10,000 vehicles. How it Works As solid waste naturally breaks down in a landfill, it creates gas.

Toyota C-HR Concept is a high-riding hybrid hatch [w/video]

Despite having the tendency to offer decidedly bland production cars, Toyota occasionally surprises us with interesting concept cars. Such is the case with the C-HR concept making its debut at the Paris Motor Show this week. It's a concept showing forward-thinking design that hints at "a type of crossover vehicle Toyota would like to bring to market," according to the automaker's release, and it rides on an all-new platform and uses a hybrid powertrain.
About that powertrain: Toyota isn't revealing anything, just saying that it will - brace yourselves - "deliver significantly improved fuel efficiency" (over what, exactly?) The car also uses a brand-new architecture, though it hasn't really revealed any major details about that aspect, either.
It's a high-riding, muscular thing, with a rakish hatchback shape. Should it reach production, Toyota says it would take the shape of a C-segment crossover. It'd be cool to see something like this hit the road someday, but for now, we won't hold our breath.