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Toyota Prius line may not reach 2013 sales target

2012 was a good year for the Toyota Prius line, the hybrid that started it all moving 236,659 units, being the best-selling model in California for the year and the Prius C (pictured) being deemed the most reliable car of 2012 by Consumer Reports. Then 2013 happened, and gas prices dropped more than expected, and people haven't been buying the little hybrids like they used to.
A report in Bloomberg says Toyota set 250,000 units as the Prius family's sales target for this year, but hits like the double-digit drop in year-on-year performance in February have helped lower 2013 sales by 8.4 percent compared to 2012, making the objective "a challenge" to reach. The declines in Prius sales come even as hybrid sales overall were up in the first couple of months this year, including sales of other Toyota and Lexus hybrids. Jim Lentz, Toyota's North American chief, said the Prius target would be adjusted if necessary.

Toyota's 'Easy Speak' Gives Parents A Voice In Backseats

Parents often wish they could be in two places at once. A feature from Toyota now gives them the next best thing: The ability to yell at their children from a distance. The feature, known as Easy Speak, was introduced in the 2014 Highlander and can now be had in Toyota's Sienna minivan. It allows drivers to use a microphone to communicate with passengers via the car's speakers, all while keeping their eyes on the road. This can come in handy when your brood starts their territorial shoving matches. There's also an optional two way conversation mirror, which allows parents to keep check in on the action without having to turn their head around. These are welcome features. A three-week study from the Monash University Accident Research Centre in Melbourne, Australia showed that children – not telephones – are more likely to distract people while driving. Parents were distracted on 90 of 92 trips studied by the researchers, racking up an average of three minutes of distracted driving per 16 minute trip. Cell phones only made up one percent of that distracted drive time. Related Gallery Coolest minivans of all time Weird Car News Toyota Minivan/Van

Toyota ups Prius incentives to $3,000 for some Californians

So, Southern Californians, here's a little math question for you. If Toyota is offering about $3,000 in incentives on the Prius in San Francisco and just $2,500 in perks in Los Angeles, is it worth it to take the trip up? Yes, but barely. Looking to goose sales in by far its largest US market, Toyota is continuing many of the incentives it started in April to reverse the trend of falling year-over-year Prius sales, according to Green Car Reports. Specifically, Toyota is offering discounts worth about $3,000 in San Francisco, though many of those incentives expire May 26, Green Car Reports says, citing Cars Direct. Down in LA, those incentives are worth about $2,500, though they do extend until June 1. While US Prius sales fell last year, they did rise two percent in California. Through April, the four Prius variants combined for sales of 15,235 units, down 15 percent from a year earlier. And for those looking to do a little comparison shopping, a one-way flight from Los Angeles to San Francisco is running about $200, while that drive down will cost about $30 in gas (it is a Prius, after all). Factoring in the rides to and from the airports, though, we'll call it a wash.