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Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Toyota donates engineers, not money, to country's largest anti-hunger charity

Key to production of any kind is efficiency - the ability to achieve maximum productivity with minimal effort or waste. Toyota has become a master of efficiency, with streamlined manufacturing operations around the world. In fact, the Japanese brand has become so well known for efficient operations that it now offers consulting services for organizations and companies outside the auto industry.
It also offers the same consulting for non-profits, free of charge. The New York Times took an in-depth look at the transformative impact that Toyota's engineers had on the city's charities, including The Food Bank, the country's largest anti-hunger charity. The auto manufacturer helped revolutionize the way these organizations served the community, showing that there's more to corporate philanthropy than just donating money.
Head on over to the Times' website and give the story a read.

Toyota's HaMo urban mobility carsharing program comes to France

We're guessing no one's nuts enough to try to take one of Toyota's three-wheeled leaning electric i-Road vehicles up into the French Alps. Still, the town of Grenoble, France, which sits at the foot of the mountains, has received 35 of those vehicles as part of a carsharing pilot program. Toyota's thrown in 35 four-wheel Auto Body COMS vehicles into the program as well. Grenoble, which is about 200 miles north of Marseille, was presumably chosen because of existing carsharing programs run by Cite-lib. This program, dubbed "Cite lib by Ha:mo," goes a little more futuristic, though, as it's part of what Toyota calls its "Ha:mo" plan (Ha:mo is short for "harmonious mobility"). The program will run for three years and includes 27 charging stations near bus lines and train stations. The public will be charged anywhere from three to 19 euros ($3.80 to $24.50 US) to use the vehicles for between 15 minutes and four hours. The good news is that drivers can pick up the vehicles in one location and drop them off in another. Toyota started testing the i-Road vehicles in Toyota City, Japan, this past March. The trike is about three feet wide and has a top speed of 28 miles per hour. Check out Toyota's press release below and read AutoblogGreen's "First Drive" impressions of the i-Road here. "Cite lib by Ha:mo", a New Type of Urban Mobility Based on Ultra-Compact Electric Vehicles Connected to Public Transport, Launches in Grenoble, France This innovative car-sharing service aims to prepare the City and agglomeration of Grenoble for electric mobility within a comprehensive multi-modal mobility plan. The three-year trial project brings together the competencies and services of five partners: the City of Grenoble, the Metro Area, French electricity company EDF and its affiliate Sodetrel, Toyota, and Cite lib, the local car-sharing operator. 35 three-wheel Toyota i-ROAD and 35 four-wheel Toyota Auto Body COMS will be available for short city trips in 27 charging stations installed and operated by Sodetrel - including for one-way trips from one station to another. A total of 120 charging points for the project and 41 for other plug-in vehicles will be added to the city's transport infrastructure. A simple pricing plan dubbed "3, 2, 1 euros" for respectively the first, second and third 15-minute increments will be proposed to Grenoble citizens.