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There's a familiar ring to this 1966 video of GM's hydrogen ElectroVan

"What we need is fuel cells that can run on a hydrocarbon fuel and air." It can be fun and educational to revisit the past as we look into the future. While we do have cars that plug in today, the first big batch of hydrogen powered vehicles is not yet arrived (but the Hyundai Tucson Fuel Cell CUV is leading the way). The idea of hydrogen as a promising future technology was also true in 1960s, when General Motors made a promotional movie for the ElectroVan. Turns out, the future then shared more than a little with the future now. As you can see in the short promotional video below for the hydrogen-powered ElectroVan, a modified 1966 GMC HandiVan, a big hurdle in the mid 1960s was the difficulty of obtaining hydrogen fuel. GM offered a possible solution at the time: "Hydrogen and oxygen are expensive and impractical fuels for a car. What we need is fuel cells that can run on a hydrocarbon fuel and air." Unlike today's hydrogen fuel cell cars, the ElectroVan used liquid hydrogen-oxygen fuel cells to get a range of between 100 and 150 miles. Not bad for the first hydrogen fuel cell-powered vehicle in the world. GM tested the ElectroVan on the GM grounds before sending it into storage and then to the company's heritage center. For another view to the past, this time with some focus on electric vehicles, take a look at a video from the 1994 Chicago Auto Show, also available below. Twenty years ago, the green vehicle hype was on the Toyota EV-50 electric car, the solar-powered Honda EVX (and a solar Honda racing car) and a hydrogen-powered Mazda Miata. The announcer's enthusiasm is contagious, but as we all know, none of these vehicles ever made it to dealerships. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Chicago Auto Show, Bangshift via YouTube Green GM Toyota Technology Emerging Technologies Electric Hydrogen Cars Videos

Toyota, Mercedes, BMW top automakers included in List of Best Global Brands

Interbrand, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top - Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which enjoyed double-digit gains in brand value.
Toyota managed to retain its spot as the study's top automaker. It finished the survey in 10th position overall (the same as last year), despite a 17-percent improvement in its brand value, from $29.33 billion to $35.34 billion. Mercedes-Benz, BMW and Honda all made the top 20, at 11th, 12th and 20th place, respectively. Hopping a ways down the list, we come across Volkswagen in 34th place, up from 39th in last year's study, with a brand value of $11.12 billion, a 20-percent improvement over 2012. Ford and Hyundai round out the automakers in the top 50, at 42 and 43.
Porsche made the largest year-over-year gain of any automaker, with its brand value increasing 26 percent to $6.47 billion. Chevrolet meanwhile, cracks the list for the very first time at 89th place. As Interbrand notes, Chevy's inclusion is notable because of the sheer number of vehicles it moves for General Motors and its recent push in developing markets. The final interesting note on this survey is the position of an automaker that takes its name and logo more seriously than perhaps any other - Ferrari. The Italian exotic manufacturer finished 98th out of 100, with just $4.01 billion in brand value, a six-percent improvement over 2012.

Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander

The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom's number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob's square mug all over it as if he's saying "I'm ready. I'm ready. I'm ready. I'm ready," from every direction. Inside is a cabin that Toyota says "captures all of the beloved character's high-octane energy," but might make you question whether this is really the world you want to live in.
Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a "Happy Driving Tour," ending at the LA Auto Show in November.
You can read all about it in the press release below, as well as ways to fill your life with more SpongeBob than is probably healthy.