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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Toyota issues multiple recalls for 6.4 million vehicles worldwide

It looks like 2014 may go down as the year of recalls. We were already at a record pace, and now it seems Toyota is recalling 6.39 million vehicles worldwide, including about 30 of its models for a variety of problems. None of the faults have caused any injuries or fatalities, but there have been two reports of fires caused by a defective engine starter motor.
Toyota's numbers show 1.772 million vehicles being recalled in the US, but that includes some overlap because the Yaris is being repaired for multiple faults. According to The Detroit News, there are 2.36 million affected models in all of north North America, 1.09 million in Japan and 810,000 in Europe, plus smaller numbers in other regions.
Among the vehicles recalled in the US are 1.3 million units of the 2009-2010 Corolla, Matrix and Tacoma, the 2008-2010 Highlander, the 2006-2008 Rav4 and 2006-2010 Yaris. The problem is that the driver's airbag module is attached via a spiral electrical cable. The connections on the cable can be damaged when the steering wheel is turned, which deactivates the airbag and causes the airbag warning light to come on. Toyota is replacing the cable with an improved part, but it's still making preparations to begin the repair. The company is sending affected owners notifications in the mail. According to The Detroit News, an unspecified number of Pontiac Vibe vehicles are also included in this recall because it shares the part with the Matrix.

Toyota Prius remains best-selling vehicle in California, wireless charging tests underway

About one in every nine new cars in the US are sold in the California. If we're just looking at the four Toyota Prius hybrid variants, then the number becomes closer to one in three. Tesla Model S battery-electric vehicle sales? Try one in 2.7. For the second straight year, the Prius was the best-selling car in the Golden State. Toyota sold 69,728 Priuses there, almost a third of the more than 234,000 sold in the US in 2013. Prius sales in California alone were up almost 13 percent. And Toyota's ready to build upon that momentum with a new version of the Prius Plug-in Hybrid, saying that it's testing a wireless recharging system in Japan's Aichi Prefecture and will start similar tirals stateside later this year. We'll make the wild prediction that some of those tests, which involves magnetic resonance, will be in California. Meanwhile, Tesla's numbers were, in their own way, were more impressive. The California-based automaker sold 8,347 of its Model S units in the Golden State out of about 22,300 nationwide in 2012, Bloomberg News reports. In all, advanced-powertrain vehicles accounted for 9.3 percent of California new-vehicle sales, compared to 3.8 percent for the country, Bloomberg says, citing Hybrid Cars and Baum & Associates. Check out Toyota's press release on its California sales below. Prius Medals In The Golden State Toyota Prius is best-selling vehicle line in California Wireless charging testing for Prius Plug-in TORRANCE, Calif., Feb. 18, 2014 /PRNewswire/ -- The Prius took home the gold in 2013 as the most popular vehicle-line in California for the second year in a row. The Prius Family (Prius Liftback, Prius v, Prius c and Prius Plug-in) took the podium in both 2012 and 2013 as the best-selling California vehicle name plate. 69,728 drivers hit the road in 2013, according to the California Auto Outlook Report, while 61,893 Californians joined the family in 2012. In the Golden State, the Prius Family outsells all other hybrid competitors combined. California drivers lead the country in adoption of vehicles powered, either wholly or partially, by electricity. 9.3% of vehicles sold in the state run on some form of electricity, according to the report. But despite the growing number of hybrid competitors, Toyota's hybrid leadership remains unmatched. In fact, one out of every two hybrids in California carries the Prius name plate.