Toyota: 4runner Limited on 2040-cars

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Toyota aims to build autonomous car around 2020 [w/videos]

The race is on to get increasingly sophisticated forms of autonomous driving technology on the road, and brands like Tesla are bringing these solutions to some drivers now. But as one of the world's largest automakers, it's no surprise to see Toyota competing in the field, as well. By 2020, the company thinks a person could be largely unnecessary for freeway trips. With a suite of tech called the Highway Teammate, a modified Lexus GS is already showing what's possible. Using a combination of millimeter wave radar, LIDAR, and cameras, the GS gets a full view of the road, and software processes all of the info to make decisions. The result is a ride on the freeway without human interaction. The system can merge, change lanes, make passes, take curves, and maintain a safe distance from other vehicles. Accurate map data is a necessity to make this work, so the system currently only being tested on Tokyo's Shuto Expressway. While Highway Teammate might not be the best name, it accurately communicates the way Toyota thinks of the tech. The company is making big investments in artificial intelligence to assist drivers, not completely replace them. You can see the system in action in the video below, and the second clip's gravely serious narrator explains the company's idea of having a fully connected road someday. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. New Toyota Test Vehicle Paves the Way for Commercialization of Automated Highway Driving Technologies Toyota City, Japan, October 6, 2015-Toyota has been testing a new automated driving test vehicle called Highway Teammate, with the aim of launching related products by around 2020. In addition to demonstrating the capabilities of next-generation safety technologies, the vehicle represents Toyota's view of the evolving driver-car relationship in the age of artificial intelligence. Toyota believes that interactions between drivers and cars should mirror those between close friends who share a common purpose, sometimes watching over each other and sometimes helping each other out. Toyota refers to this approach as the Mobility Teammate Concept, and Highway Teammate represents an important first effort to give form to this concept.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

First live photos and impressions of Toyota's 2014 Corolla

After releasing official pictures and a press release about an hour earlier, Toyota chose an aircraft hanger at the Santa Monica airport as the venue for the global introduction of its highly anticipated 2014 Corolla. Following an extended aerial acrobat show, which included performers running along the walls, swimmers romping in a massive overhead clear plastic pool and angry dancers destroying their cardboard stage in a glittery fit... the all-new C-segment star of the show was lowered on cables from the ceiling. (After the strobe lights and pounding sound that preceded it, the final vehicle reveal was almost anticlimactic.)
Face-to-face with the eleventh-generation sedan, we liked what we saw. Compared to last year's Corolla, the new model appears smaller in person - yet that is mostly an optical illusion. By the tape, it is four inches longer and slightly wider than its predecessor, but a bit shorter. The wheelbase has been stretched nearly four inches, yet the front and rear overhangs only give or take about an inch in the conversion. With the exception of the enormous wheel/fender gap (the new Corolla seems to ride too high), its overall proportions are very pleasing.
The fresh styling is modern and stylish, with sculpted lines that add character to a formerly bland sedan