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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Experience the New York Auto Show by drone

The Autoblog team recently returned from wildly running around the Javits Center to cover all the news and debuts at the New York Auto Show. Sometimes, it's nice to take a more serene look at the exhibition floor, though, and the event's organizers are providing that exact opportunity by flying a drone through the hall. Combined with the down-tempo music, this clip feels like a form of automotive meditation. If you're going to miss the show in the Big Apple, the drone also provides a good overview at the exhibition floor, especially at the stands from Lexus, Buick, Dodge, Mercedes-Benz, Toyota and BMW. Plus, it's a fun way to see some vehicles from a completely different angle than they ever appear on the road. Related Video: News Source: New York International Auto Show via YouTube Auto News New York Auto Show BMW Buick Dodge Honda Lexus Mercedes-Benz Toyota Videos drone 2015 ny auto show

How Toyota's Le Mans racer may make its next Prius even better

The supercapacitor technology in the Toyota TS040 "offers great possibility for production car use." – Amanda Rice, Toyota Pop-culture junkies familiar with 1980s touchstone movies will hear the word "capacitor" and think Back to the Future. But the concept of supercapacitors being used in upcoming production models is being pushed by Toyota, not DeLorean. And because of that push, the future might look a little brighter for the Prius. The Japanese automaker will likely apply electric-motor technology used in Toyota's 24 Hours of Le Mans entry – the TS040 – in future versions of the world's best-selling hybrid, Australian publication Drive.com.au says, citing an interview with Toyota Motor Sports' Yoshiaki Kinoshita. Specifically, the racecar uses supercapacitors because they're effective at storing energy created when the vehicle is under braking, only to quickly redistribute it on demand for rapid acceleration. Kinoshita said Toyota may apply this technology to the Prius within the next five years. While declining to comment on specifics, Toyota spokeswoman Amanda Rice tells AutoblogGreen that the Le Mans vehicle "represents an advanced vehicle laboratory for hybrid vehicle and component development. The supercapacitor technology used in this vehicle with its fast charge and discharge capability offers great possibility for production car use." In her email, Rice added that the next-generation Prius will have smaller electric motors with greater power density and thermal efficiency, so let's add that to what we know or think we know about the fourth-generation model. Toyota entered two vehicles in this year's Le Mans race, and one of them had secured the pole-position and was leading much of the race before calling it quits 15 hours in because of electrical issues. Audi ended up winning the race, marking its 13th victory in the history of the French endurance contest.