Sr5 V6 Sunroof Reverse Sensors Tow Hitch Running Boards 17" Alloy Wheels Aux on 2040-cars

Auto blog

Scion trying to build business case for FR-S convertible as Subaru bows out

Hope may remain for a convertible version of the Scion FR-S, according to a report from Ward's Auto. You'll recall that rumors were swirling about the feasibility of a rear-drive Toyobaru convertible as early as October, and that back in November, Subaru - which makes the FR-S, Subaru BRZ and Toyota GT86 - essentially nixed the idea of an open-topped variant.
"We make the car, so if we don't make it, it can't happen," brand chief Yasuyuki Yoshinaga told Automotive News, according to Ward's, at the Tokyo Motor Show. "Our engineering department told me that losing the entire roof requires a complete redesign of the structure. It would need a big change."
Despite Yoshinaga-san's arguments against a droptop variant, Toyota is apparently still considering the model. Speaking to media at the 2014 North American International Auto Show, Scion's US vice president, Doug Murtha, hinted that the rear-drive droptop was in the works.

Toyota to kill Scion brand [w/video]

Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company. The FR-S sports car, iA sedan, and iM five-door hatchback will be re-badged as Toyotas starting in August for the 2017 model year, and the tC coupe will end production then. The C-HR displayed at the Los Angeles Auto Show will become a Toyota vehicle when it launches. Scion's 22 dedicated team members will be given opportunities to join Toyota. Toyota says it made the decision in response to customers' needs, noting it finds younger buyers want practicality in addition to the individualistic styling and features that Scion offered. Meanwhile, Toyota's own vehicles have gotten sportier, which the company says appeals to younger buyers. Scion claimed some successes, pointing to its average customer age of 36 years old, with 70 percent of its buyers new to Toyota. Scion sold more than a million vehicles since it launched. Its best year was 2006, when it sold 173,034 vehicles. Sales declined steadily in 2007-08 and then crashed in 2009 during the recession to 57,961 units, before bottoming out in 2010 with only 45,678 sales. "This isn't a step backward for Scion; it's a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network," said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. "I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I'm very proud because that's exactly what we have accomplished." While Scion never recovered from its drastic sales decline, it served as a test bed for marketing and dealer tactics that helped its parent company. Scion tried out no-haggle pricing, a streamlined option plan (some cars had only two choices: color and transmission) and a pre-paid maintenance plan. "We appreciate our 1,004 Scion dealers and the support they've given the brand," said Bob Carter, Toyota senior vice president of automotive operations. "We believe our dealers have gained valuable insights and have received a strong return on their investment.

Ed Begely, Jr's RAV4 EV taken off eBay, moved to Craigslist

You may recall earlier this month that noted environmentalist and celebrated actor Ed Begley, Jr. was auctioning his own 2002 Toyota RAV4 EV on eBay. Bidding got up to $13,655 without meeting the reserve, and the auction ended on June 12 without a sale. Now, though, the well-loved electric Toyota has found its way to Craigslist with a new, set price of $17,500. The car sold for $42,000 in 2002, and has been maintained by the same dealership where Mr. Begley purchased it. The odometer shows 119,000 miles, but its battery was replaced in 2011, and shouldn't need to be replaced for another seven or eight years. Begley appears to have taken great care of his RAV4 EV, and it shows just your average cosmetic wear and tear on its white and charcoal interior. It gets about 85 miles on a full charge, and comes with the white decal that lets solo drivers use the HOV lane in California. As with the eBay deal, had that gone through, the buyer will get a chance to meet Ed Begley, Jr., and can even have him autograph the inside of the RAV4 EV's hood. Many of you may be curious as to what Begley's next daily driver will be. According to the actor's own Twitter account, he'll continue using electrons to get around, this time in a leased Nissan Leaf. As an actor, Ed Begley Jr. is known for many roles, including an Emmy-nominated role on St. Elsewhere. He also appeared on Arrested Development, Six Feet Under, Veronica Mars and in the films Pineapple Express and This Is Spinal Tap. In his decades as an environmentalist, he has appeared in his own web series On Begley Street, created his own line of environmentally friendly cleaning products, is in an ongoing competition with Bill Nye to have the lowest carbon footprint, has authored books and has been active in numerous environmental organizations.