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2015 Toyota Camry targeting 'more emotional' design

There are many ways to describe the Toyota Camry: "comfortable," "economical," "affordable," "reliable" and "dull as a bucket of mayonnaise" would all be accurate. It's this last one that the Japanese brand is seeking to change. While we aren't expecting it to suddenly sprout a high-revving V8, a rear-drive layout or razor-sharp handling, a report from Bloomberg suggests we should at least expect a more evocative design from one of the best-selling cars in the country.
The next Camry update, due for 2015, should have a "more emotional, more impactful design," says Kevin Hunter, head of Toyota's US design studio. That's according to Bloomberg, who caught up with the styling boss at this week's Detroit Auto Show. "Camry's taken some hits on styling, but it's still selling well. But we need to create better design for Camry in the future."
Toyoda wants to see waku-doki in his company's designs - heart-racing qualities

Toyota will race C-HR CUV in 2016 Nurburgring 24 Hours

There won't just be traditional racecars competing in the 2016 Nurburgring 24 Hours; Toyota Gazoo Racing will take the bizarre route of prepping the C-HR crossover for the grueling event. The squad will enter more conventional machines, too, including a Lexus RC and RC F for the race that will run from May 26-29. Details about the C-HR Racing are scant at the moment. "We decided to take on the new challenge of creating ever-better cars using a crossover rather than a pure sports car," the company's announcement said. It makes no mention of the vehicle's specs, but the included photo show the CUV with a more aggressive front fascia, vents along the hood, and a big wing at the rear. The driver lineup includes Masahiko Kageyama, Kumi Sato, and another person to be announced later. Toyota will reportedly introduce the production version of the C-HR at the Geneva Motor Show, and the final one will allegedly carry over the current rakish shape and hybrid powertrain. The company also showed it with Scion badging at the 2015 LA Auto Show to suggest a likely arrival in the US. This year will mark a decade of Gazoo Racing's competition in the 24 Hours of the 'Ring. The squad notably raced the LFA there for several years, but it showed a willingness to bring weirder vehicles too like a Lexus CT 200h in 2011. Nothing has been quite as odd as racing a crossover there, though. Toyota GAZOO Racing Celebrates Decade of Participation in the 24 Hours of Nurburgring with Triple Entry for 2016 Race Toyota City, Japan, January 15, 2016-Toyota GAZOO Racing announces the entry of three vehicles-a Toyota C-HR Racing*, a Lexus RC, and a Lexus RC F-in the 44th 24 Hours of Nurburgring endurance race to be held in Germany from May 26 to 29, 2016. The 24 Hours of Nurburgring plays an important role in Toyota's motorsports activities for building ever-better human resources and vehicles under intense racing conditions. Beginning in 2007, the 2016 event marks the 10th year of Toyota's participation in the race under the banner of GAZOO racing. When asked to look back over the last ten years, team representative Akio Toyoda said, "I remember GAZOO Racing first taking on the challenge of the Nurburgring in 2007 in an Altezza like it was yesterday. There are so many memories running through my mind–the interaction with the roads of the Nurburgring, whose characteristics seem to change with each shift in the weather, the meeting and parting with new and valuable friends.

Toyota creates GT86 concept inspired by Initial D

Everyone has a favorite movie or TV car of their youths. The love of these cars can ignite a lifelong passion for automobiles. Some lust for the sharp, stainless steel DeLorean DMC-12 from Back to the Future or the decked-out Aston Martin DB5 from Goldfinger. For anime and manga fans, it's the panda-colored Toyota AE86 Sprinter Trueno from the Initial D manga and anime series. Toyota, recognizing the significance of the that car, meticulously reimagined it for a modern audience, basing it on the UK market GT86. The GT86, sold in the United States as the Scion FR-S and soon to be rebadged as the Toyota 86, is considered by some to be the spiritual successor to the rear-wheel-drive AE86 Corolla from the 1980s. Both are reasonably affordable, lightweight cars with a propensity for oversteer. The original AE86 from Initial D was a highly modified but realistic drift machine. The amazing feats of that tofu delivery car as it raced everything from Mazda RX-7s to a Honda S2000 turned the little Toyota into a cult icon. That AE86 itself was inspired by the personal vehicle of Japanese racing driver Keiichi Tsuchiya. Tsuchiya served as both an inspiration and supervisor for Initial D. Many of the modifications on the Initial D car, like the TRD carbon-fiber hood and Fujitsubo exhaust, car were exactly the same as Tsuchiya's real-life vehicle. Toyota is no stranger to crafting modern incarnations of classic vehicles. Last year the company created a Back to the Future Tacoma. Toyota's Initial D concept car uses the same parts wherever possible. Like the original, it has a carbon-fiber hood, Fujitsubo exhaust, and black Watanabe F8 wheels. The suspension, lights, and body have all been modified. Even small details like the engine cover and door handles were modified to recall the fictional car. The end result is a fantastic creation that pays great homage to the original. Toyota went as far as hiring UK manga artist Sonia Leong to design a series of backdrops that place the car in the same action shots as the original series. While this one-off vehicle is just a concept, most of the parts are available to purchase for fans who may be inspired to create their own version. Toyota's concept will be on display at various motoring shows across the UK this summer. Related video: Featured Gallery Toyota Initial D GT86 TV/Movies Scion Toyota Coupe toyota gt86 toyota 86