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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

Toyota delves into the history of its Land Cruiser

One of the longest-produced, most widely distributed vehicles in all of automotive history is also one of its most rugged: the Toyota Land Cruiser. With 60 years of continuous production, 14 different model lines and thousands of variations of the Jeep-like sports utility vehicle, the Land Cruiser became a success worldwide and developed a cult following among enthusiasts here in the US.
We'll be the first to admit that tracing the vehicle's lineage from its humble beginnings as a prototype for Japan's National Police Reserve in 1951 to what it is today isn't an easy task, especially when one considers that the types of Land Cruisers produced traditionally have varied from market to market. For example, the Land Cruiser sold in the US is very different from the US-only 40 series Land Cruiser-inspired FJ Cruiser, which is itself different from the Land Cruiser Prado sold in other world markets.
To cover the Land Cruiser's sixty-plus year history from start to present, someone over at Toyota UK was thoughtful enough to devote a plus-size blog post to it. It's worth a read if you have a spare 10 or 15 minutes - and even if you don't, you can check out our historical gallery above. Enjoy!

Toyota reveals Tokyo Motor Show concepts

Toyota is getting ready for the Tokyo Motor Show later this month, and to tease us, the Japanese automaker has released photos and information about the concept vehicles it'll be bringing to the show. In all, there'll be five world premieres from Toyota (six if you split the Voxy and Noah minivan concepts), including some vehicles that'll be released in the near future, and others that need more time to incubate.
Let's get the world premieres out first. Toyota is a pioneer of gasoline-electric hybrids, but it's also pursuing hydrogen fuel cell-powered vehicles. The clearest indication of this is the FCV concept, a hydrogen-powered sedan in the same vein as the the FCV-R that will bow at the auto show. (Read more about the FCV, here.)
Other world debuts include the FV2 concept (pictured), a unique, one-seat future vehicle that emphasizes the "Fun to Drive" philosophy; the JPN TAXI concept, a next-generation taxi concept designed with Japanese hospitality in mind; and the Voxy and Noah concepts, next-generation minivans that differ most in exterior design cues and are scheduled to launch in the Japanese market in early 2014.