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Scion was Toyota's lost generation

Toyota's top North American leader was succinct in explaining the reasons for killing Scion. "It's the right decision at the right time," Jim Lentz said. It's hard to disagree. In a strong market that saw 17.5 million sales last year, Scion volume dipped three percent. Its product lineup has withered for years, which is always a telltale sign a brand doesn't have the full support of its owner. Though enthusiasts love the FR-S sports car, it's the fruit of a joint project with Subaru that also produced the BRZ. Scion's coolest car has a twin sold by one of its rivals. After the FR-S launched in 2012, Scion got nothing – squat – in the way of new products until the iA and iM arrived late last year, IHS senior analyst Stephanie Brinley noted. "[Scion] was not successful in building a visual brand identity or product personality," she said. Lentz, Scion's first vice president and now CEO of Toyota's North American division, admitted the market has changed. "Younger customers have a different mindset," he said. In the early oughts, a brand that catered to a youthful demographic made some sense, and this is one front where Toyota can declare victory. Seventy percent of Scion's buyers were new to Toyota, and the average age was 36 years old. The problem is, not enough of them buy Scions anymore. Scion hit a highwater sales mark of 173,034 vehicles in 2006 and hasn't come close to reaching that since. The recession hurt Scion, too. It bottomed out in 2010 with just 45,678 sales, a time when the rest of the industry was beginning to recover. There was a brief uptick (73,507) in 2012, but Scion failed to capitalize on that momentum and sales fell for three more years. Toyota is calling Scion's pending death a "transition" back to the main company. Sure, most of the cars will be rebadged Toyotas, like the FR-S, iA, and iM. The C-HR, an attractive future crossover that would have given Scion a boost, will go into production as a Toyota. But make no mistake: This is a failure. Toyota is closing a brand in the same way General Motors scrapped Oldsmobile, Ford shuttered Mercury, and Chrysler dropped Plymouth. Those brands languished for years. Toyota moved quicker to put the fork in Scion, which prevented it from becoming a long-term drain on the parent company. Lentz was dead on. It's the right time. News & Analysis News: Sergio Marchionne is against a Ferrari SUV Analysis: His exact words were, "you have to shoot me first," Bloomberg reported.

Toyota confirms C-HR crossover to debut at Geneva

With the compact crossover segment booming with new entries, Toyota soon intends to burst into the popular market with a production version of the C-HR concept. The rakishly styled, little CUV will show off its final face at the 2016 Geneva Motor Show next March, and European sales will start before summer, Autocar reports. Customers in the US will likely get to drive the angular model, too. The C-HR concept's chiseled shape is expected to make the transition to the road largely unaltered. According to Autocar, customers reportedly really dig the razor-sharp look versus a more conventional CUV design. A hybrid is also expected to be included in the production powertrain lineup, but non-electrified options could be available, too. The Japanese automaker last displayed the C-HR at this year's Frankfurt Motor Show. Underneath the avant-garde shape, the Toyota New Global Architecture provided the underpinnings, and a hybrid powertrain was there for propulsion. The concept's general design idea was actually the revival of a three-door crossover from the 2014 Paris Motor Show. In addition, the production C-HR is expected eventually to arrive in the US but likely wearing a Scion badge. Spy shots highly suggest that a crossover is already under development, and the entry would give the division a much-needed challenger to the Nissan Juke, Honda HR-V, Mazda CX-3, and plenty of others. Plus, the brand is keeping it absolutely no secret that a third, new model is on way to join the iA and iM.

Toyota will roll out solid-state battery EVs globally in a couple of years

GANDHINAGAR, India — Japan's Toyota Motor will in a couple of years globally launch vehicles with solid-state batteries that charge faster and last longer, an executive said on Thursday at an investment summit in India. Solid-state batteries promise to dramatically improve the driving range of electric vehicles (EVs), a key element of a strategic pivot Toyota unveiled in June to make up ground lost to Tesla and Chinese rivals, such as BYD, in the EV race. Last year, Toyota and oil refiner Idemitsu Kosan said they would tie up to develop and mass produce all-solid-state batteries, which they aim to commercialize in 2027 and 2028, followed by full-scale mass production. "We will be rolling out our electric vehicles with solid state batteries in a couple of years from now," said Vikram Gulati, the India head of Toyota Kirloskar Motor. It "will be a vehicle which will be charging in 10 minutes, giving a range of 1,200 kms (750 miles) and life expectancy will be very good". Gulati was speaking at the Vibrant Gujarat Global Summit where one focus of the Indian government is attracting more investments to scale up EV manufacturing capacity in the world's third largest auto market. At the start of the summit on Wednesday, Japan's Suzuki Motor said its Indian subsidiary and Toyota partner Maruti Suzuki would export the group's first battery EV to Japan and Europe — marking the first time for Maruti to export to its parent company's home country. Electric models made up around 2% of India's car sales last year, but the government is targeting 30% by 2030 and India's road transport minister said at the summit he sees annual EV sales in India reaching 10 million vehicles by 2030. On Toyota's plans for solid-state batteries in India, Gulati said the carmaker had various sustainable technology options that would differ based on the country, market and customer preferences. "Right now, for India, flex fuel and ethanol can be a no-brainer right away," he added India's trade department has backed lowering taxes on hybrid vehicles to help the transition to cleaner energy sources, following demands by Japanese carmakers, Reuters has reported. Gulati said the Indian government should consider a carbon-based tax structure for cars, which would make it technologically agnostic and more equitable.  Green Lexus Suzuki Toyota Electric