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Scion iA and iM rolled into Yaris and Corolla lineups for 2017

The Scion brand may be going away, but most of its cars (sorry, tC) are living on. We'll see the 2017 Toyota 86 (nee Scion FR-S) at the New York Auto Show next week, and the automaker already confirmed that the Scion iA and iM will be rebadged as Toyotas. But instead of standing on their own, the former Scions will be rolled into existing model lines. "Yaris iA" and "Corolla iM" will be the official names of the cars, effective for 2017. It's a smart move, paring the relatively new Scion nameplates with well-known, existing Toyota monikers. Scion spokeswoman Nancy Hubbell tells Autoblog that the iA already exists as the Yaris in the Canadian and Mexican markets, so "that connection was already there." Plus, it's better for marketing. The combination of the two vehicles all under the Yaris nameplate means Toyota can focus its advertising dollars on one vehicle line, simply saying that you can now have the Yaris as a four-door sedan or a five-door hatchback. "The same goes with Corolla," Hubbell explains. She says the existing Toyota sedan and the Scion iM "paired really well," and again, it means Toyota can advertise the Corolla as having two body styles moving forward. There are benefits from a sales perspective, too. Never mind that Scion division sales were already included in Toyota's overall numbers – calling the new cars Yaris iA and Corolla iM means the company won't have to report these cars individual sales separately. It's like when Toyota made the Matrix – its technical name was Corolla Matrix, so its individual sales didn't have to be broken out. That means an extra boost in overall numbers for the Yaris and Corolla, even if the cars would have been reported under Toyota's numbers had they kept their Scion badges. View 18 Photos Related Video:

Toyota releases teaser for Kaley Cuoco Super Bowl ad

Toyota has released a 35-second teaser video for its upcoming Super Bowl spot staring Kaley Cuoco, the actress best known for her role as object-of-nerd-affection Penny on The Big Bang Theory. The real star of the ad, however, is its soundtrack, the 1995 hit "I Wish" by rapper Skee-Lo that will have your mind cashing nostalgia checks the moment it hits your ears.
We still don't know much about the content, plot or story of this Super Bowl commercial, though we can say that its object of promotion is likely the new RAV4 we see Ms. Cuoco driving in this teaser. The rest of the time she's walking the street in a purple getup granting wishes like Robin Williams on a Disney sound stage. And then the Easter Bunny and a chihuahua enter the picture and we get lost. Clint Eastwood under a bridge this is not.
But hey, Super Bowl ads cost millions and millions of dollars to produce and air, so we trust that Toyota spent its money wisely and will have us ROFLing on game day. Until then, scroll down and witness for yourself the debut of Kaley Cuoco as a Toyota spokeswoman.

Autoblog Minute: New Prius, Bentley Bentyaga, Rolls-Royce Dawn

Bentley and Rolls-Royce both introduce new luxury vehicles and Toyota revealed its latest Prius. Autoblog senior editor Greg Migliore reports on the Weekly Recap edition of Autoblog Minute. Show full video transcript text [00:00:00] Bentley and Rolls-Royce both introduce new luxury vehicles and Toyota revealed its latest Prius I'm Senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. With a top speed of 187 mph Bentyaga will be the fastest production SUV on the road when it hits the market. Eventually, Bentley intends to launch a seven-seat version, a higher performance Speed model, and more efficient diesel and hybrid variants of its new luxury SUV. Dawn is the new four seater convertible from Rolls-Royce. While the car looks to the past for its name it boasts lots of modern tech including Rolls-Royce's Zed F eight-speed automatic transmission for imperceptible gear changes and a silently operating, six layer, canvas top. The launch of Toyota's latest Prius marks the fourth generation of the popular hybrid. Prius has gone from a niche product to one of the industry's most important vehicles. Toyota hopes its new Prius will redefine the category it helped to pioneer. We're expecting fuel economy to increase by 10 percent and this is the most tech laden Prius ever. Those are the highlights from the week that was. Be sure to check out my full recap this Saturday. Plus, some insight on the new Cadillac XT5. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Bentley Rolls-Royce Toyota Convertible SUV Hybrid Autoblog Minute Videos Original Video rolls-royce dawn