2008 Toyota 4runner Urban Runner Sport Utility 4-door 4.0l on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Incoming Toyota chairman wants a Supra successor

We'd venture to guess that in recent years, there have probably been almost as many rumors swirling about a Toyota Supra successor than there have been for a mid-engine Corvette. (Case in point: the speculative renderings we came across a few years ago, pictured above.) While we don't expect the Corvette's recipe to change drastically any time soon, it looks like a Supra - or more appropriately a Supra-like car - could be closer than we think.
First, there was an announcement of a BMW-Toyota joint venture. Said venture would, among other things, "Set up a feasibility study to define a joint platform concept for a mid-size sports vehicle."
Upping chances even further, a new Automotive News report claims that incoming Toyota chairman Takeshi Uchiyamada wants a vehicle "comparable" to the Supra. Clearly there are a lot of parties that want a new Supra to happen - to say nothing of enthusiasts - but Uchiyamada might be just the guy to get it done. None of this is proof positive of an impending Supra, to be sure, but winds do seem favorable.

Toyota Auris Touring Sports is a handsome Prius V alternative [w/videos]

The Toyota Prius V has a lot to recommend it, but adventurous and sporty styling is not in its repertoire. That's why this new Auris Touring Sports has our attention. Claimed to be the "first full hybrid estate car" in the compact class, this two-box Auris has genuine visual panache to go with its load-lugging capability and parsimonious fuel economy. In the metal, we think its v-shaped grille and headlamp treatment acquits itself better than it does on the new RAV4, a model that shares its new design language.
Built by Toyota UK, the Auris Touring Sports hybrid is powered by a familiar-sounding 1.8-liter gas engine paired with an electric motor, with total system output quoted at 134 horsepower. The model will also be available in a variety of gas or diesel trims if you prefer your vehicle sans electrification (a non-hybrid model is shown). It goes on sale later this year in Europe, but don't hold your breath to see one in North America. Still interested? Scroll below to see a couple of videos and to read the official press release.