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Production Toyota C-HR to debut in Geneva, has hybrid engine

Toyota now officially confirms earlier reports that the C-HR crossover concept (above) will debut at the Geneva Motor Show in March. The CUV will also be available a European-made hybrid powertrain, but the company won't yet say whether that will be the only engine option. "We are entering the C-segment crossover market with a fantastic product and with a hybrid powertrain from the start," Johan van Zyl, Toyota Motor Europe president and CEO, said. At least for Europe, the company will build the production C-HR at its factory in Turkey. The automaker originally planned the C-HR for the US as a Scion model and even displayed the concept that way at the 2015 Los Angeles Auto Show. However, the brand's demise means the crossover now gets to be a full Toyota product here. The five-door CUV rides on the Toyota New Global Architecture, but test vehicles keep the production version's styling hidden under heavy camouflage. The final vehicle reportedly looks like the concept, though. On this side of the pond, the C-HR will compete against compact crossovers like the Honda HR-V and Jeep Renegade. View 13 Photos Related Video: Toyota Motor Europe confirms European production for future crossover based on C-HR concept Future crossover to be built at Toyota Motor Manufacturing Turkey alongside Corolla, Verso New generation hybrid engine to be manufactured at Toyota Motor Manufacturing, UK in Deeside, Wales Brussels, Belgium - Ahead of the presentation of the highly anticipated production version of the C-HR concept at the Geneva Motor Show in early March, Toyota Motor Europe (TME) shared today its production plans for the model in Europe. The vehicle will be built at Toyota Motor Manufacturing, Turkey (TMMT) in Sakarya, Turkey, in what marks the first time a hybrid-powered vehicle will be produced in the country. This will be TME's third plant to produce hybrid vehicles in the Europe region, after Toyota Motor Manufacturing UK in Burnaston, Derbyshire (Auris Hybrid and Auris Touring Sport Hybrid) and Toyota Motor Manufacturing France (Yaris Hybrid). TME also announced that the hybrid engine for the crossover is to be produced at Toyota Motor Manufacturing UK's engine plant in Deeside, Wales. The production destination for the vehicles will be greater Europe and regions outside Europe. Individual export countries are being considered at this time.

Shuttle-hauling Tundra finds permanent home in science exhibit

The idea of lifting a full-size pickup truck completely off the ground by hand might seem as likely as, say, said pickup truck towing a 150,000-pound space shuttle, but... hurray, physics! The same Toyota Tundra that towed the Space Shuttle Endeavour to its final resting place at the California Science Center is now on permanent display there as an exhibit that shows how a lever works.
Like all levers, this exhibit uses a fulcrum allowing people other than Superman to lift the 5,625-pound pickup (plus an extra 1,000 pounds for the rig). That's almost as impressive as the Tundra pulling 17 times its rated towing capacity back in October. Regardless, Toyota is once again cashing in on the publicity stunt and visitors to the science center get a live demonstration of a simple machine - we call that a win-win.

Toyota Camry could lose No. 1 sedan spot next year [w/video]

Eleven months after Toyota claimed the 2012 sales crown a couple of months early thanks to the Camry, the headlines this year have been quite a bit different to last. Even though the Camry remains the best selling car so far in 2013 and its volume has increased year-on-year, it has lost market share due to the 20-percent sales explosion in the midsize segment. That means people are buying more of the competitor offerings like the Honda Accord, Nissan Altima and Ford Fusion - the Altima, in fact, outsold the Camry by 100 units in March.
In July it was reported that Toyota was upping Camry incentives and fleet sales to keep its lead and that dealer inventory was climbing as, again, competitors got better at fighting the champion. In August Ford doubled down on production of the Fusion, adding a line in Flat Rock, MI to keep up with demand.
Bloomberg has a report looking at the numbers behind the Camry's dominance, as well as what appears to be a recorded group interview with Toyota USA CEO Jim Lentz, and wonders aloud whether the Camry will be able to hold its top spot in 2014. Barring catastrophe it has this year locked up, being more than 30,000 sales ahead of the next-best seller as of the end of August, but it has done so with higher incentives and lower transaction prices than its competitors. According to Strategic Vision the Camry's consideration rate among consumers has also declined by a percentage point, while the consideration rate for the Accord and Fusion has increased by one point and two points, respectively.