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Toyota launches new Pixis Epoch kei car in Japan

Kei cars may be small in size, but they're big business in Japan. The latest arrival to the category is the little hatch you see above, the Toyota Pixis Epoch.
It's the fourth vehicle produced by the Daihatsu division but sold under the Toyota brand. As with other keis, power comes from a 660cc engine. It's mated to a continuously variable transmission driving either just the front wheels or all four. In both configurations, the Pixis Epoch features a stop-start system that helps its emissions and fuel efficiency figures come in well below even the Japanese government's stringent standards.
The whole package measures just 3,395 mm (133 inches) long, 1,475 mm (58 inches) wide and 1,500 mm (59 inches) tall, but offers a relatively spacious and utile interior, plus a tight turning radius of just 4.4 meters. Pricing ranges from 795,000 to 1.2 million yen - that's less than $10,000 (and no more than $15k). Further details in the press release after the jump.

Could high demand, low supply doom Toyota Mirai?

Toyota recently gave the world a behind-the-scenes look at the small-scale production of the Mirai hydrogen fuel cell sedan. A team of just 13 people assembles three of them per day, and the Japanese automaker is using this rigorous build process to prioritize quality for each one. Although, there's some concern about whether the Mirai could become a victim of its own, growing success. The company reportedly already has 2,000 orders for the Mirai just in Japan, and an anonymous Toyota executive tells Automotive News that the waiting list is now "two years or something" to receive one. Keep in mind, this figure is before customers elsewhere in the world have any requests in, and the US launch is planned for California this fall with sales in Europe starting this summer. The automaker is keeping North American demand somewhat in check by only planning to move 200 vehicles or fewer on the West Coast in 2015. So, unless Toyota can pick up the production pace, the waiting list seems likely only to grow longer. Automotive News speculates that the company might be in danger of Mirai customers losing interest if they are forced to build anticipation for too long. That especially could be the case with a new Prius likely to be unveiled by the end of the year that could lure folks away It seems that Toyota is trying to react to the higher-than-expected demand for its hydrogen-powered model, though. In December, the automaker invested $168 million to add two more assembly lines for the Mirai's fuel cell stack and hydrogen tank. Related Video:

New Toyota semiconductors could increase hybrid fuel efficiency by 10%

Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy.
The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new semiconductor in production vehicles, meaning the ten-percent improvement doesn't seem like an untenable goal. That is, until you hear from Kimimori Hamada, the project general manager of Toyota's electronics division.
"We are aiming for great improvement in fuel economy and miniaturization," Hamada told Automotive News. "This is a very challenging target."