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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Toyota recalls 4,000 Tacoma pickups over valve springs

When you build as many cars and trucks as Toyota does, you're bound to run into the occasional recall. In the past month alone, the Japanese auto giant has recalled over 800,000 Camry, Avalon and Venza models over problems with the air-conditioning units, and 10,000 more before that over windshield wiper issues. Now Toyota has issued another recall notice, but this time for far fewer vehicles.
The recall revolves around the engine valve springs in the 2013 and 2014 Tacoma, specifically those fitted with the standard 2.7-liter four-cylinder engine and not the optional 4.0-liter V6. The issue is that the valve springs are prone to cracking and breaking over time, and results from improper maintenance of the manufacturing equipment used by one of the two suppliers that outfit Toyota with the components in question.
All told, some 4,000 vehicles will be subject to the voluntary recall, the owners of which will receive notice by mail. If you think that could be you and want to get a jump on the problem, you can read the announcement below and call Toyota yourself.

Toyota is world's top-selling automaker for second year in a row

Toyota is the top-selling automaker in the world. Again. Still. With total reported sales, including those from subsidiaries, of 9.98 million in 2013, Toyota's performance was enough to outpace rival General Motors by around 270,000 vehicles. That's a 2.4-percent gain over 2012, and it makes Toyota the top-seller two years in a row. Still, the gap between the top three is shrinking - Toyota held a 460,000-unit lead in 2012.
GM sold 9.71 million vehicles last year, a four-percent increase, coming in second place ahead of Volkswagen, which sold around 9.5 million. According to Bloomberg, Toyota CEO Akio Toyoda said his company managed to win the sales race while also remaining more profitable than GM or VW.
It's going to be another interesting year in 2014 as the three behemoth automakers vie for the title of World's Largest. Toyota has predicted that it will increase sales in 2014 to 10.32 million - which would make Toyota the first automaker ever to surpass 10 million global sales - though General Motors and VW are expected to again fight for the lead in the massive Chinese market. Stay tuned.