2000 Toyota 4runner Limited Sport Utility 4-door 3.4l on 2040-cars

Auto blog

Toyota lowering Prius sticker prices in California

For the citizens of the state that has the biggest impact on Prius sales, it's understandable that Toyota might be offering its biggest perks there. With the next-generation version of the world's most popular hybrid not likely to see the light of day until the 2016 model year, the Japanese automaker is looking to spur sales as a stopgap measure. And that's especially true for the Prius C compact and the Prius Plug-in Hybrid. Toyota has bumped incentives for potential Southern California buyers of the Prius C to about $2,000 off the MSRP, which is up from $750 and about the same size of the perk given to prospective Prius Plug-in buyers, according to numbers from CarsDirect. For the standard Prius Liftback and the Prius V wagon, Toyota increased its discounts by about $500. The perks went into effect April 1 and will last until May 4. Toyota spokeswoman Amanda Rice confirmed to AutoblogGreen that the $2,000 incentive for the Prius C is specifically for the 2014 model year, and that the 2015 model year spurs a $750 incentive. She also confirmed that Toyota this month increased standard Prius lift back cash-back offer to $1,750 from $1,250, though amount offered can change by region. "While we will do what is necessary to remain competitive, Toyota's practice is to always lead with the product, not the deal," Rice wrote in an e-mail to AutoblogGreen. "The use of our incentives is tactical, reinforcing our value and focus on keeping our products competitive in the market." The Prius family was California's most popular passenger vehicle in 2012 and 2013, but sales since then have fallen off. Through the first quarter, US Prius sales were down 14 percent from a year earlier after falling 11 percent last year to about 207,000 units. A Toyota representative didn't immediately respond to a request for comment from AutoblogGreen on the increased incentives in the face of reduced sales. Related Videos:

DoJ fines Japanese parts firms $740M in massive automotive price-fixing scandal

Nine Japanese suppliers have pleaded guilty in US court over charges of price fixing in the automotive parts industry, resulting in the Department of Justice doling out a total of $740 million of fines, according to a report from Bloomberg. The scandal, which has resulted in General Motors, Ford, Toyota and Chrysler spending up to $5 billion on inflated parts and driving up prices on 25 million vehicles has sent the DoJ hustling into investigations. "The conduct this investigation uncovered involved more than a dozen separate conspiracies aimed at the U.S. economy," Attorney General Eric Holder (pictured above) said during yesterday's press conference.
As the investigation stands, the DoJ has issued $1.6 billion in fines against 20 companies and 21 individual executives, with 17 of the execs headed to prison. Deputy Assistant Attorney General Scott Hammond said, "The breadth of the conspiracies brought to light today are as egregious as they are pervasive. They involve more than a dozen separate conspiracies operating independently but all sharing in common that they targeted US automotive manufacturers."
Big-name suppliers indicted in the investigation include Mitsubishi Electric, Mitsubishi Heavy Industries, Hitachi Automotive and Mitsuba Corporation. A list of fines and other corporations named in the investigation is available at Bloomberg.

Toyota and Subaru file patents for performance FR-S and BRZ

People have longed for a more powerful version of the Subaru BRZ, Scion FR-S, and Toyota GT86 since the triplets arrived on the market. So far, neither partner in the deal has launched a model to fully satiate that hunger. However, the Japanese patent office recently approved documents from Toyota for the design of a vehicle that looks just like the Subaru STI Performance Concept (pictured above). According to AutoGuide, the filing also gives Fuji Heavy Industries credit for the design. The STI Performance Concept debuted at this year's New York Auto Show as an early step in STI's attempt to expand its reach here. The BRZ-derived coupe featured a body with a ground-scraping front bumper, tweaked headlights, wider fenders, a massive rear wing, and diffuser with a center-exit exhaust. All of these elements also show up on the patent renderings. The concept was just as exciting under the hood because STI installed a 2.0-liter, turbocharged boxer four-cylinder from its GT300 racer, and upgrades for the chassis, suspension, and brakes came from the Japanese market's BRZ tS. While the coupe made hearts race, the company was clear it didn't necessarily plan to build the model. Patent filings aren't a guarantee for production, and even if this one does arrive in showrooms, it might not come to the US. That's because Subaru and Toyota have a history of creating Japan-exclusive versions like the tS or Style Cb. That being said, spy shots have revealed a camouflaged GT86 testing in Europe, and rumors indicate more power from the engine. Subie's boss has even confirmed the existence of a partnership to create a next-gen model. Related Video: