1997 Toyota 4runner Sr5 Sport Utility 4-door 3.4l on 2040-cars

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Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.

2014 Toyota Tundra Platinum 4x4

The Toyota Tundra is the automotive version of off-brand Cheerios: it doesn't dominate the market, and it's not the first model people think of when they hear the term "pickup truck."
Ford, General Motors and Ram dominate the segment with vehicles that offer ridiculous levels of towing and payload capacities and models loaded with luxury items and primed with tech-rich engines. The off-brands, meanwhile, are led by the Tundra, which while still accounting for six-figure sales (112,732 units in 2013, up from 101,621 in 2012), sits well behind the F-150s and Silverados of the world. After our first drive of the revamped 2014 Tundra, we came away thinking this truck is a total underachiever, aimed at placating Toyota loyalists and doing little to win over new customers.
But everybody deserves a second chance, and we thought a week's drive in a different environment might lead to a different - or at least a more fully realized - opinion. While the Tundra might not be an industry leader, it still makes it on many truck buyers' shopping lists. So, should you consider this off-brand pickup truck? To find out, we borrowed a top-of-the-line Tundra Platinum for a week. Read on to see what we found.

Toyota, PSA extend partnership with new European van

Toyota and PSA Peugeot Citroen collaborate on a number of vehicles. One of them is a small van jointly developed by the two automakers but marketed individually under their own brands across Europe. Now they've announced the extension of that collaboration, and revealed the first image and details of their new product. Set to be unveiled at their respective booths at the Geneva Motor Show this coming March are the new Toyota ProAce, Peugeot Traveller, and Citroen Spacetourer. They replace the Toyota model of the same name as well as the outgoing Peugeot Expert and Citroen Dispatch, and will each be made available in private and commercial shuttle forms. Although technical specifications have yet to be announced, each will share the same underpinnings and mechanical components, leaving only the parts you can see changing from one brand's version to the next. Expect engines to range from 1.5 to 2.0 liters and burning gasoline or diesel, but the latter will undoubtedly prove the more popular option in Europe. No mention was made of a replacement for the Fiat Scudo, another badge-engineered version of the same van program in its current form. That would seem to suggest that Fiat Professional is either preparing to go it alone with the next-generation Scudo, or phase out the model altogether. The current Scudo slots in between the smaller Doblo (imported to the US as the Ram ProMaster City) and the larger Ducato which was also jointly developed with PSA and sold as the Citroen Jumper/Relay, Peugeot Boxer, and here in America as the Ram ProMaster. The ProAce and its cousins are made by PSA at its Sevel plant in Valenciennes, France. Aside from their vans, the Japanese and French automakers also collaborate on the city car platform sold alternately as the Toyota Aygo, Peugeot 108, and Citroen C1. Fiat also partners with PSA on the smaller Fiat Fiorino/Qubo, Peugeot Bipper and Citroen Nemo. All of which just goes to show what a tangled web they weave in the European market, especially where commercial vehicles are concerned. NEW STAGE IN THE CO-OPERATION PROGRAM BETWEEN PSA PEUGEOT CITROEN AND TOYOTA PSA Peugeot Citroen and Toyota Motor Europe (TME) reveal today the new Citroen SPACETOURER, Peugeot TRAVELLER, and Toyota PROACE. They will be available in MPV versions for private use and in shuttle versions for business use. Both companies therefore confirm the continuation of their co-operation agreement signed in 2012.