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How Toyota's neighbor delayed 23,000 of its deliveries

Don't you just hate when your neighbors' mess becomes your problem? Toyota certainly has good reason to be upset, after an dirty mishap at a steel mill delayed thousands of vehicle exports from its nearby port in Nagoya, Japan, (pictured above) by as much as a month.
The messy situation occurred on June 22 when the mill near the port lost power and had to burn off an excess buildup of coke oven gas - which isn't exactly a situation friendly to living beings or the environment. According to Automotive News, it caused a massive amount of smoke to emit from the plant that fell as soot and tar on about 23,000 vehicles that were waiting to be shipped out. Getting the models properly cleaned off has been quite a task. A team of 5,000 workers were at the port until this week getting them gleaming again.
Potential Toyota buyers in North America have no need to fret about getting a sullied car, though. A Toyota spokesperson told Automotive News that none of the vehicles were bound for this continent. The automaker is reportedly considering asking the mill's owners for reimbursement for the cost of the weeks of cleanup. Paying for the mistake is, after all, the neighborly thing to do.

Toyota sells 3-millionth Prius

Three generations in sixteen years and more than three million units sold worldwide - as of the end of June, those are the stats on the Toyota Prius. Even though Toyota says Prius sales might not reach the goal of 250,000 units this year, the little hybrid that could still doesn't have any problem flying off dealer lots. The second-generation Prius sold 1.2 million examples in its eight-year lifespan, and the third generation, introduced in 2009, has sold 1.7 million examples in just four years.
Toyota is also touting its investment in future powertrains, some 790 billion yen ($7.9 billion US) on research and development into new platforms and components, and "environmental technology development."
The press release below has more details, the future undoubtedly has more Priuses Prii in it.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos