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This 1,000-horsepower, rear-drive Toyota Corolla iM could be yours

We were amazed last year when we learned that Papadakis Racing built Fredric Aasbo a rear-drive, 1,000-horsepower 2017 Toyota Corolla iM for drifting. Now we're amazed that the car could end up in the hands of an average person, because the car is currently going for auction on Bring A Trailer. Just as a quick recap for those that might have missed hearing about the car last year, the little Toyota hatch features a turbocharged and nitrous-injected 2.7-liter 2AR-series Toyota four-cylinder. Variants of that engine are found in older Toyota RAV4s and Camrys. According to Bring A Trailer, the engine hits 1,000 horsepower and 850 pound-feet of torque when running on E85. Power goes through a four-speed dog box manual transmission to the rear wheels. Now there is the question of what you would do with such a mad machine. One possibility is to run it again in the Formula Drift series the car was built for. Bring A Trailer reports that it should be legal for the 2019 season, and with extra parts and wheels, you would be in a good spot to get started. The seller does note that all the graphics and sponsor decals would have to be removed if it's entered again. Even if you didn't run it in a professional drift series, it would probably be a fun car to use in more grassroots drift events or even just as a track car of some sort. There's also one more potential option that would be totally absurd. You see, it appears Papdakis Racing started with a factory-built, street legal Corolla iM that could have easily gone on to see a life of ferrying a young couple or family around in efficient, affordable style. As such, it should have a VIN that could be used to register and insure the car without too much trouble. It even still has functional lights. As long as you're in a state that doesn't have modification or emissions restrictions, it could be possible to make this a street car. Now we're not positive on this, so do your due diligence before plunking down cash for it, but it does seem possible, and it would be crazy and awesome. Related Video:

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

2013 Toyota RAV4

A Nicer View Than Ever Of Middle Of The Road
When we had our first shot behind the wheel of the 2013 Toyota RAV4, the overall judgment from Managing Editor Jeremy Korzeniewski could be summed up in a sentence along the lines of, "Eh, not bad." The truth is that the compact crossover segment, now filled with not-so-compact offerings, is as cutthroat as any in the industry these days. When a heavyweight player like the RAV4 comes to market with a new generation, it is not at liberty to start from a clean sheet, lest it throw cold water on a vehicle that sells tens of thousands of units globally every month. Like De La Soul says, "Stakes is high."
If the choices in the marketplace were still largely limited to the Honda CR-V, as was the case when this market niche was green, the Toyota offering might actually seem like the exciting choice. But with new players offering better dynamic thrills (Mazda CX-5), cool turbo motors and fancy technology (Ford Escape), or even crunchy cred (Subaru Forester), the small crossover shopper is really spoiled for choice in 2013.