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Toyota NA CEO says his excitement for hydrogen sedan is rising

Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited by the H2 car than colleagues in Japan. Speaking at The Wall Street Journal's ECO:nomics conference in Santa Barbara, CA this week, Lentz said: After we've seen the product, understand its range, its driving dynamics, its refueling, we're a lot more bullish than Japan - probably about fivefold more bullish. It's just a question of how many can be produced now. Well, we've driven this car, and we still feel that Toyota is placing a big bet on the technology. One important issue is cost, but Lentz would not say exactly how much the car costs to make or what it will be priced at. He did say, though, that the production cost has dropped by 95 percent from the $1 million price tag the car wore ten years ago. That hints at a production cost of around $50,000. Lentz also said he thinks it will take at least a decade for hydrogen vehicles to hit sales of 500,000 per year in the US. Speaking to Bloomberg, he said: Their acceptance could get off to a quicker start than the hybrids did. I think you're going to see a lot more marketing of the concept of fuel cell much sooner than you did for hybrids, because basically the whole industry is behind it.

Legendary off-road cars and SUVs that were never sold in America

America has long stood proud as the land of 4x4s, but many of our best-selling off-roaders would flop on the European market due in part to size constraints. Can you imagine trying to park a Ford Bronco Raptor in a town built by the Romans? Or, how much it would cost to fill up a Chevrolet Silverado HD ZR2 if you're paying $8 for a single gallon of gas? Historically, most of the 4x4s sold in Europe have been tailored to the local market. Here are five cool European-market off-roaders that have never received permission to hang out with the Jeep crew in Moab. 2014 Dacia Duster View 10 Photos Dacia Duster In a way, the original Dacia Duster released in 2010 is the NA-generation Mazda MX-5 Miata of Europe's off-roader segment. I'm not talking about handling; it takes a turn with the liveliness of a blimp. But, like the original Miata, the first-generation Duster brought a big serving of modernity to its segment. It gave buyers a far more daily-drivable alternative to the ancient Lada Niva without sacrificing off-road capacity, in the same way that the first Miata provided top-down enthusiasts with a more up-to-date alternative to British and Italian roadsters of the era. Cheap and cheerful, the Duster is closer to a crossover than to a burly, body-on-frame SUV. It's built on a unibody platform, powered by a relatively small four-cylinder engine, and compact enough to zig-zag through crowded urban centers. Unlike, say, the Nissan Qashqai (which we knew here as the Rogue Sport), it was designed for mild off-roading — it appeals to folks who live in rural areas, adventure-minded buyers, and first responders. It wasn't offered with a two-speed transfer case or locking differentials, but models equipped with the optional part-time four-wheel-drive system (front-wheel-drive came standard) featured a six-speed manual transmission with an ultra-low first gear. Dacia sold the original Duster through 2017 in many European countries, though production continued for several more years in overseas markets (where the off-roader often wore a Renault badge). Its successor, which is still built in 2023, arrived in 2017 with the same focus on off-roading but a longer list of features and a nicer interior. More than a decade after its launch, the original Duster remains a common sight.

Andrew Gilleland is new VP of Scion, Murtha moves to Toyota

Scion is getting some fresh blood at the top as Andrew Gilleland (pictured above) becomes the new vice president to take over for Doug Murtha. Gilleland is no stranger to the division, and served as the national field operations manager early in the brand's launch. Murtha moves to take leadership of corporate strategy and planning for Toyota in North America. "Now it's Andrew's charge to spread the message of the style and value of the iM and iA, as well as a third new vehicle that will be added to the lineup," Toyota division group vice president Bill Fay said in the announcement. Gilleland moves up from being general manager of Toyota's central Atlantic regional office. He takes the reins at Scion at a potential turning point for the division. Sales volume for the year through August is down 22.1 percent to 32,691 vehicles, but some big changes are afoot. The long-lived xB is likely about to bow out, and the brand is launching two new products with the iM and iA. They're getting some celebrity advertising, too. Spy shots also suggest the FR-S might get a refresh soon. Plus, the third model Fay teases is expected to be a compact crossover, possibly with styling inspiration from the Toyota C-HR concept. Scion could get a big boost by having an entry in that booming segment. New Products, Previous Player - Scion Introduces New Vice President Andrew Gilleland Returns to Youth Brand September 24, 2015 TORRANCE, Calif. (Sept. 24, 2015) – In the early days of Scion, when xAs and xBs were flying out of dealers' showrooms, Andrew Gilleland was the National Field Operations Manager for the youth brand. He was responsible for working with dealers to ensure they embraced the new products and processes Scion offered. Now, Scion is entering its teen years, and Gilleland is back as Vice President of Scion, once again encouraging dealers to sell its new models and investigate new methods to attract young buyers. "Scion has sold nearly a million vehicles since I left in 2005 and I'm excited to be back leading this team," said Gilleland. "The iM 5-door hatchback and iA sports sedan arrived at dealerships earlier this month and the response has been great.