2020 Tesla Other on 2040-cars

Auto blog

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Tesla rockets to $259 a share on Morgan Stanley, Consumer Reports announcements [w/video]

Remember way back when we mentioned that Tesla's Gigafactory for batteries might prove to be a good investment opportunity, with its potential to bring cell prices down to a level that could make the forthcoming Tesla Model E affordable, not to mention attractive for massive amounts of renewable energy storage? Well, today the automaker's share price popped – we'd say exploded, but it's not as alliterative – up over 15 percent to hit an all-time $259.20 high. It seems market analysts at Morgan Stanley were way ahead of us, and they have now released a report outlining their decidedly optimistic expectations. Authored by analyst Adam Jonas, the document looks forward to a Utopian future (around 2026, for those anxious for such a thing) where it is predicted that Tesla will enjoy a commanding share of both the battery and autonomous automobile market, and its revenues will be sixty times that of today. Sixty times. That's a pretty sunny outlook. Not incidentally, the financial services company also has doubled its target price for TSLA, from $153 to a nice, round $320. Consumer Reports named the Tesla Model S its best overall top pick for 2014. That rosy outlook report is not necessarily the only thing filling the sails of the California automaker today. Consumer Reports has also also added to the momentum, naming the Tesla Model S its best overall top pick for 2014. And now we hear that Panasonic and some partners are interested in investing almost a billion dollars into Tesla's new gigafactory. Of course, we here at AutoblogGreen are simply scribes, not investment professionals, so this is not an encouragement to buy, sell or hold. We can recommend, though, that you scroll below and check out CR's brief video containing all 10 of its 2014 top picks. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Why Tesla will need more loans to make it through 2013

It's fun to bet against Elon Musk and Tesla - that's the best reason we can find for so many people doing it even though the man, his company and his cars are still here and still very popular. The latest name inscribed in the column labeled "Skeptical of Tesla" is John Shinal at Market Watch who, in year-end commentary on Tesla's financials, says that the "carmaker's financials are reminiscent of a dot-com's." He does not mean that in the good way.
To be fair, Shinal isn't exactly betting against Tesla, he's saying that if you check the bottom lines, the only thing keeping Tesla alive is the hundreds of millions in Federal Department of Energy loans it has received. Based on its filings, he says the company has less than six months of cash on hand, hasn't produced as many cars as it promised and had to lower its revenue forecast for 2012, has had a "year of net losses and negative operating cash flow," and was underwater by at least $37 million at the end of the third quarter.
But Shinal's not done there, summarizing Tesla as an operation with "a poor habit of failing to deliver to customers the cars it has promised them, while simultaneously raising the prices of those yet-undelivered cars," and "a lousy level of customer service." He says there are more damning things to be found in Tesla's SEC registration settlement from September, but we'll have to wait for his next column to find out what those are. The takeaway, in Shinal's opinion, is that even though Tesla will keep getting money from the government, that investors have no business dealing in Tesla stock.