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IIHS: High numbers of drivers treat partially automated cars as fully self-driving

WASHINGTON — Drivers using advanced driver assistance systems like Tesla Autopilot or General Motors Super Cruise often treat their vehicles as fully self-driving despite warnings, a new study has found. The Insurance Institute for Highway Safety (IIHS), an industry funded group that prods automakers to make safer vehicles, said on Tuesday a survey found regular users of Super Cruise, Nissan/Infiniti ProPILOT Assist and Tesla Autopilot "said they were more likely to perform non-driving-related activities like eating or texting while using their partial automation systems than while driving unassisted." The IIHS study of 600 active users found 53% of Super Cruise, 42% of Autopilot and 12% of ProPILOT Assist owners "said that they were comfortable treating their vehicles as fully self-driving." About 40% of users of Autopilot and Super Cruise — two systems with lockout features for failing to pay attention — reported systems had at some point switched off while they were driving and would not reactivate. "The big-picture message here is that the early adopters of these systems still have a poor understanding of the technologyÂ’s limits," said IIHS President David Harkey. The study comes as the National Highway Traffic Safety Administration (NHTSA) is scrutinizing Autopilot crashes. Since 2016, the NHTSA has opened 37 special investigations involving 18 deaths in crashes involving Tesla vehicles and where systems like Autopilot were suspected of use. Tesla did not respond to requests for comment. Tesla says Autopilot does not make vehicles autonomous and is intended for use with a fully attentive driver who is prepared to take over. GM, which in August said owners could use Super Cruise on 400,000 miles (643,740 km) of North American roads and plans to offer Super Cruise on 22 models by the end of 2023, did not immediately comment. IIHS said advertisements for Super Cruise focus on hands-free capabilities while Autopilot evokes the name used in passenger airplanes and "implies TeslaÂ’s system is more capable than it really is." IIHS in contrast noted ProPILOT Assist "suggests that itÂ’s an assistance feature, rather than a replacement for the driver." NHTSA and automakers say none of the systems make vehicles autonomous. Nissan said its name "is clearly communicating ProPILOT Assist as a system to aid the driver, and it requires hands-on operation.

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Tesla recalling 29,000 Model S wall chargers to prevent overheating

Tesla's big wall charger adapter replacement program is about to get a lot bigger. For one thing, the replacement has become an official recall. Secondly, the number of affected adapters is higher than expected: 29,222 units. The National Highway Traffic Safety Administration officially announced the recall today. Tesla says that the problem lies in "certain NEMA 14-50 (240 volt) Universal Mobile Connector (UMC) adapters" and that the problem is that the adapter, cord, or wall outlet can overheat during charging. This possibility came to light in a garage fire in California in November and has resulted in some melted adapters since then. As we know, step one in solving this problem was an over-the-air software update (version 5.8.4 or later) that would shut off charging if things got too hot in November. Then, late last week, Tesla CEO Elon Musk said his company would send out the replacement wall adapters that has thermal fuses built in. We wondered at the time if this would lead to an official recall, since the charging unit is not, technically, part of the car. It has, even though at the Detroit Auto Show today, Tesla representatives testily said that the even if NHTSA calls it a recall, Tesla just calls it modern technology (Update: and now Elon Musk is chiming in on Twitter). You can read the entire recall notice below and find more details in in the letters between Tesla and NHTSA in this gallery. Tesla says just 2.7 percent of its UMC adapters had been returned because they were defective. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Tesla has had recalls before, bringing the Roadster in for auxiliary cable issues and the first for the Model S because of seat latch problems. This new recall doesn't mean that Tesla has sold 29,000 Model S EVs – people could have purchased one for home and work, or not bought one at all – but it does imply that the number of Model S units sold is inching close to the 30,000 milestone. We should know more when the company releases Q4 2013 information next month. Report Receipt Date: JAN 13, 2014 NHTSA Campaign Number: 14V006000 Component(s): EQUIPMENT Potential Number of Units Affected: 29,222 All Products Associated with this Recall Manufacturer: Tesla Motors, Inc. SUMMARY: Tesla Motors, Inc.